Shane Co. Launches Valentine's Day Campaign with #MajorCrush Collection




Jeweler Announces Most Popular Romantic Jewelry Gifts for 2016

DENVER, COLORADO – [February 1, 2016] – Shane Co., the largest family-owned jeweler in the United States, kicks off its 2016 Valentine's Day campaign today by launching the Major Crush Collection, the company's most exciting collection of exclusive fine jewelry for Valentine's Day ever. The collection features styles with Italian sterling silver, 14 karat gold, sparkling diamonds and natural gemstones ranging from $100 to over $10,000.

In addition to the exclusive collection, Shane Co. has also unveiled a fun, one-of-a-kind Valentine's Day e-card generator where users can customize, share and download unique e-cards. Those who choose to customize a card for their valentine can also be entered to win a $1,000 Shane Co. gift card.

In an effort to help gift-givers who want to avoid last-minute trips to the grocery store for chocolates or flowers, Shane Co. has curated this year's most romantic Valentine's Day gifts:

Top 4 Romantic Jewelry Gifts for Valentine's Day

1. Trillion London Blue Topaz and Diamond Pendant, $325: Treat your valentine to a pendant featuring a trillion cut gemstone, the season's hottest shape. This scintillating design includes 21 diamonds at .16 carat total weight framing a brilliant 1.24-carat London blue topaz. This pendant is perfect for the woman with a glamorous sense of style or a bride looking for a unique "something blue."

2. Heart-Shaped Amethyst and Diamond Pendant, $275: A new addition to Shane Co.'s exclusive Sweetheart Collection, this charming pendant features a heart-shaped purple amethyst accented by 15 round diamonds for a total gem weight of approximately 1.13 carats. If your valentine is also celebrating a birthday in February, this vibrant and fashion-forward pendant is a romantic gift that's sure to impress her.

3. Pink Cultured Freshwater Pearl Necklace and Earrings Set, $100: This trendy and sweet set is one of multiple two-piece sets available in the campaign and features a necklace with one pink cultured freshwater pearl and three sterling silver infinity accents. A pair of matching pearl solitaire earrings completes the set.

4. An Engagement Ring: What better gift for your ultimate crush this Valentine's Day than a sparkling engagement ring? Pop the question this holiday with one of these pre-mounted rings that bring the "wow" factor: A heart-shaped halo engagement ring featuring the season's most romantic shape (41073481), a vintage-inspired three-stone sparkler (41010543), or, for a ring with a unique and modern flair, this round bezel-set diamond ring in 14k white gold.

Those who still aren't sure what to get their major crushes for Valentine's Day will also want to check out the "What's Her Perfect Gift?" quiz at for even more gift ideas tailored to the recipient's personality.

"Valentine's Day is the most romantic day of the year, and our mission is to help couples find the perfect gift that symbolizes their love," said Shane Co. founder and CEO Tom Shane. "Hearts are traditional and never go out of style, but Shane Co. also has trend-setting charm bracelets, climber earrings that celebrities are wearing, and the gorgeous new trillion cut gemstone pendants. These and other fine jewelry gifts are available at our family-owned stores across the United States and at"

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