DIAMOND BUYING
GUIDE

DIAMOND BUYING GUIDE

Ready to buy a diamond? Our helpful guide will
take you through the process.
Ready to buy a diamond? Our helpful guide will take you through the process.
A collection of loose diamonds of different shapes
 
 
 
 
 
 
Where Do I Start?
Where Do I Start?
Buying diamonds can be an intimidating process. If you're unsure of what to do next, we have a few questions you can ask yourself to get started.
  • Where do you want to spend your "diamond dollars"? In other words, which of the 4Cs is most important to you?
  • What shape fits her style? Whether you've already picked out a setting or are building your engagement ring by choosing your diamond first, picking a shape can help narrow down your choices.
Looking for a few quick tips? Check out our Diamond Cheat Sheet for all the bite-sized information you need to know about diamonds.
 
 
All About Diamonds
All About Diamonds
From learning the 4Cs to how to care for them, here's everything you need to know about diamonds.
A colored background with a decorative border
 
 
The 4Cs
The 4Cs
The 4Cs are the most basic elements for classifying diamonds. They are: cut, clarity, color, and carat (size). Learning about the 4Cs is a great place to start when you begin shopping for diamonds, and it can help you decide which ones are most important to you. Once you figure out which of the 4Cs you want to prioritize, it'll be easy to find a diamond you love within your budget. To get an in-depth look at the 4Cs, visit our guide below.
 
 
Shane Classic Diamonds
Shane Classic Diamonds
While learning about diamonds, you'll notice that every diamond has a unique grade. With exceptionally high standards and exacting specifications, the Shane Classic Diamond (the highest grade we offer) is known for its remarkable brilliance. Each diamond is hand-selected based on cut, clarity, and color.
In fact, less than 1% of the world's diamonds meet the Shane Classic standards for perfect proportion, symmetry, and polish. Shane Classic Diamonds have:
  • The optimum cut for ideal light reflection
  • No visible inclusions for superior clarity
  • Excellent H to D color grade for a near-colorless tint
  • The best symmetry for supreme sparkle
 
 
Diamond Shapes
Diamond Shapes
Diamonds come in a variety of different shapes, each with their own unique qualities. Some shapes, like oval, can offer a sparkly, elongated look, while others, like round or princess cut, provide classic style and versatility. For an in-depth look at all the diamond shapes Shane Co. offers, visit our Diamond Shapes Guide.
 
 
Diamond Certification
Diamond Certification
Every diamond comes with a certificate that explains its grade, size, authenticity, and other aspects of the diamond that you'll want to know about. At Shane Co., we use our own internal grading system, and sometimes other grading labs like the GIA to ensure we're offering the highest-quality diamonds in every grade. We also employ the newest state-of-the-art machines when it comes to grading, ensuring that we are at the top of the industry when it comes to new technology.
 
 
Conflict-Free Diamonds
Conflict-Free Diamonds
Shane Co. has been ethically sourcing our diamonds since we first opened in 1929, using relationships we've built with care over generations. We always provide conflict-free diamonds that you can feel good about buying. In addition, our industry has a positive impact on diamond communities all around the world.
 
 
Lab-Created Diamonds
Lab-Created Diamonds
If you've already heard about lab-created diamonds, you're probably wondering: What's the difference between a lab-created diamond and a natural diamond? Here are a few reasons why Shane Co. offers only natural diamonds:
  • We believe each diamond should be as unique as your love
  • Unlike lab-created diamonds, they have inherent value and will hold their financial and sentimental worth over time
  • Every year, the diamond industry provides economic development, jobs, and infrastructure in communities around the world
For more information on the differences between natural and lab-created diamonds, check out our in-depth guide.
 
 
Diamond Care and Cleaning
Diamond Care and Cleaning
Want to keep your diamond looking sparkly and new? Don't forget to give it a little TLC! Here's how to clean your diamond ring:
  • Mix a small amount of soap with warm water in a small bowl.
  • Let the diamond soak in the solution for up to an hour.
  • If the diamond is especially dirty, use a toothbrush to gently remove any residue that may be stuck in hard-to-reach places.
  • Rinse with warm water, dry, and enjoy your clean ring!
We also offer a Free Lifetime Warranty that includes regular ring cleanings with every Shane Co. purchase.
 
 
The Diamond Glossary
The Diamond Glossary
Learning about diamonds can be overwhelming, but we can help you brush up on some of the most important diamond-related keywords:
  • Girdle
  • Table percentage
  • Diamond fluorescence
  • Polish
And more. Becoming familiar with these terms can help you navigate your buying journey with ease. Our Diamond Glossary explains all of these diamond-related terms in a digestible way that will give you the confidence you need in choosing a diamond.
 
 
What Is Diamond Subjectivity?
What Is Diamond Subjectivity?
Every diamond grade is based partially on the subjective opinion of the grader. This means that you can actually end up with diamonds that have the exact same grade, but still look considerably different. At Shane Co., we only pick the prettiest diamonds from within each grade, ensuring that the quality of each diamond is at the highest possible level. You can even look at our diamonds with 360-degree videos, so you know that every angle is as beautiful as the last.
 
 
 
 
What Makes Shane Co. Diamonds Different?
What Makes Shane Co. Diamonds Different?
Whereas other jewelers buy their diamonds in bulk, we hand-pick every diamond to ensure it's the highest quality in its grade. We buy directly from the source and own all of our diamonds, which means:
  • We take pride in selecting only the prettiest stones within each grade
  • We don't have huge discrepancies within the same grade, unlike our competitors
  • We own all of the diamonds we sell, meaning we always have diamonds in stock, and never have shipping delays
  • We don't do fracture filling and other enhancements that may weaken the diamond's structure
  • We protect your diamond with our Free Lifetime Warranty, always
 
 
Diamond Budget Tips
Diamond Budget Tips
Learn how to get the most for your money with these helpful diamond budgeting tips from your friend in the jewelry business.
A colored background with a decorative border
 
 
How Much Should I Spend on a Diamond?
How Much Should I Spend on a Diamond?
Ultimately, the amount you decide to spend on your diamond is entirely up to you and your personal finances.
Our Budget Buddy Tool can help you figure out which engagement rings and diamonds are within your budget by entering your price range, allocating the amount spent on the setting vs. the center stone, and allowing you to shop only rings that are within your budget. You can also learn more about setting a budget with our helpful guide.
 
 
What If My Budget Is Too Small?
What If My Budget Is Too Small?
If you're worried that you won't be able to buy the perfect diamond with the budget you've decided on, we can help! We offer ring financing with both layaway and our Shane Co. Credit Card. We also have the best upgrade policy in the industry, which means you can upgrade your ring at any time, only paying the difference from what you originally paid.
 
 
Budget Tips
Budget Tips
Here are a few tips to get the most bang for your buck:
  • Go with a yellow gold setting for a yellow-tinted diamond — it will make the gemstone appear whiter!
  • An oval or marquise shape can create the illusion of a larger diamond
  • White sapphires are a great substitute for diamonds, at a much smaller price tag
  • "Off sizes," such as .9- or 1.9-carat diamonds, typically cost less than full 1- or 2-carat diamonds
 
 
Why Choose Shane Co.?
Why Choose Shane Co.?
There's a reason we call ourselves your friend in the diamond business — because we truly care about our customers and our jewelry. Here are just a few reasons why you should choose Shane Co.:
  • Our jewelry consultants are non-commissioned, offering a pressure-free environment every time you visit
  • Our Free Lifetime Warranty is the best in the business and even covers your center stone
  • We're in it for a lifetime — we'll be there through the good and the bad, through every special occasion and defining moment, offering help, service, and a friendly face to help you along your journey
  • Our jewelry consultants are experts that will treat you with respect and share their knowledge, to ensure you're making a purchase you can feel proud about
 
 
Diamond FAQs
Diamond FAQs
Still have concerns? We're here to answer a few more questions you may have while shopping for diamonds.
Still have concerns? We're here to answer a few more questions you may have while shopping for diamonds.
While we never like to hear that a proposal didn't work out, our 60-Day Money-Back Guarantee means you can return your ring with no hassle.
While we never like to hear that a proposal didn't work out, our 60-Day Money-Back Guarantee means you can return your ring with no hassle.
While we always aim to offer the latest in on-trend styles, we value quality above all else. Because of this, we feel that chocolate diamonds lack sparkle, display visible inclusions, and therefore do not meet our rigorous quality standards.
The quality of our diamonds will always remain our first priority, and we pride ourselves on our unparalleled selection and the superior quality of every diamond. If you'd prefer a colorful gemstone for your engagement ring, we recommend you check out our wide selection of sapphires.
While we always aim to offer the latest in on-trend styles, we value quality above all else. Because of this, we feel that chocolate diamonds lack sparkle, display visible inclusions, and therefore do not meet our rigorous quality standards.
The quality of our diamonds will always remain our first priority, and we pride ourselves on our unparalleled selection and the superior quality of every diamond. If you'd prefer a colorful gemstone for your engagement ring, we recommend you check out our wide selection of sapphires.
No matter what type of center stone you choose, Shane Co. crafts each ring with the same care and dedication. Diamonds have been a classic symbol of love for many, many years — they're beautiful, last forever, and can be handed down from generation to generation. They're also rare, from the earth, and each diamond is truly one of a kind. All of these reasons make diamonds an amazing choice for your engagement ring.
No matter what type of center stone you choose, Shane Co. crafts each ring with the same care and dedication. Diamonds have been a classic symbol of love for many, many years — they're beautiful, last forever, and can be handed down from generation to generation. They're also rare, from the earth, and each diamond is truly one of a kind. All of these reasons make diamonds an amazing choice for your engagement ring.
A colored background with a decorative border