No matter what they’re up to –– pandemic weddings, music video collabs, even stepping down from royal life –– celebrities are just more magnetic when they’re coupled up.
Whether they’re posing on a red carpet or secretly vacationing in Saint Tropez, one thing’s for sure: we care whom they’re doing it with. And we all have a favorite pairing!
At Shane Co., we’re no different. We keep a close eye on all things pop culture, particularly celebrity couples. You never know when someone might be on the best-dressed list with a new rock on their finger! Our enthusiasm for celebrity duos led us to investigate: which celebrity couples are the masses Googling most in 2021? We turned to Google Trends to find out.
In Google Trends, we analyzed the search volume of 40 iconic celebrity couples over the past 12 months to find the most popular celebrity couple in each state and nationwide. Find out if the couple you’re swooning over made the list!
The Most Popular Celebrity Couple in Every U.S. State
Justin and Hailey Bieber
Justin and Hailey Bieber were most popular in Arizona, Arkansas, Illinois, Indiana, Iowa, Minnesota, and Pennsylvania.
The couple has known each other since they were young teenagers, and while their relationship oscillated between friendly and romantic through their youth, in 2018 they married in a secret courthouse ceremony.
While there’s no glaring geographic connection between the states that chose Justin and Hailey Bieber (the Biebers themselves actually seem to spend most of their time in a Canadian mansion), Justin does have 2022 world tour stops set in Glendale, Chicago, Indianapolis, Des Moines, Minneapolis, Pittsburgh, and Philadelphia. Perhaps someone should tell him to book a tour stop in Arkansas, and bring Hailey!
Alec and Hilaria Baldwin
Alec and Hilaria Baldwin’s relationship may have been most popular in three states (Colorado, Ohio, and Tennessee) for a number of reasons. They are both active on social media and a Twitter thread went viral in December 2020 speculating the misrepresentation of Hilaria’s heritage, which she later apologized for on Instagram.
They also welcomed a newborn son and a daughter within six months of each other.
Ellen DeGeneres and Portia de Rossi
Ellen DeGeneres and Portia de Rossi were most popular in Alabama, Massachusetts, and Missouri.
“The Ellen DeGeneres Show” began its final season in September 2021 after a year of controversy surrounding the workplace environment, which may have led to the search popularity of the couple.
Jennifer Lopez and Ben Affleck
Jennifer Lopez and Ben Affleck were most popular in Washington D.C., Florida, and Nevada.
The pair famously got engaged in 2002 and split due to media pressure, but 19 years later they’re back together and reportedly shopping for engagement rings. They’ve been Insta official since July 2021. We can see why the rekindled lovers appeal to anyone who’s ever championed a second chance at romance.
Kourtney Kardashian and Travis Barker
Connecticut, Kentucky, and Rhode Island’s most popular celebrity couple is Kourtney Kardashian and Travis Barker.
This particular instance of friends-to-lovers appeals to Blink-182 fans (Travis is the drummer) and reality TV junkies alike (hello, “Keeping Up with the Kardashians”). This might be a couple for fans interested in how celebrities parent. Both Kourtney and Travis have three kids of their own.
The Most Popular Celebrity Couples Overall
The top-searched celebrity couple is Justin and Hailey Bieber, reigning supreme across seven states. Runner-up couples who were most Googled in three states were Alec and Hilaria Baldwin; Ellen DeGeneres and Portia de Rossi; Jennifer Lopez and Ben Affleck; and Kourtney Kardashian and Travis Barker.
Which couple is next to tie the knot? We’ll be watching those ring fingers. Shop our collection of red carpet-worthy engagement rings to see styles that might get their time in the limelight next!