How Every U.S. State Takes Their Super Bowl

Title graphic for “How Every U.S. State Takes Their Super Bowl”
Title graphic for “How Every U.S. State Takes Their Super Bowl”

Are you ready for some football? With Super Bowl LVII just around the corner, it’s time to start planning for the big game. Whether you’re a die-hard fan or just in it for the commercials, there’s one thing everyone can agree on: Super Bowl parties are a great way to get together and watch the game! 

At Shane Co., we’re excited about the Super Bowl because it’s the perfect opportunity for couples with different opinions on football to come together and celebrate. Football fans can enjoy the action on the field, and their significant other can appreciate the highly anticipated commercials and halftime show (we can’t wait to see what Rihanna brings to the stage). 

To tackle how game day preferences and traditions vary for Americans across the country, our research team kicked off a study and got some eye-opening results. Hut, hut, hike!

Who Is Your Money On?

U.S. map depicting the states who bet the most and least in the Super Bowl.

Before the players even take to the field, Americans already have billions riding on the Super Bowl. Our survey shows that men are more likely than women to place bets on the Super Sunday outcome, with 37% of men admitting they’re likely to wager compared to 18% of women.

With almost three-quarters of Nevadans living in Clark County (the home of Las Vegas), it’s no surprise that over 40% of Nevadans place Super Bowl Wagers. Meanwhile, states like Nebraska and Arkansas don’t have professional football teams, which might explain the low percentage of betters in those states.

A few states go all in when it comes to high-stakes Super Bowl betting. Residents in New Jersey (22%), Mississippi (20%), and Louisiana (18%) are comfortable with placing more than $50 on the big game. On the other hand, folks in Hawaii (25%), Connecticut (24%), California (18%), and Michigan (18%) prefer to limit their bets to $25 or less.

When Do You Take a Break During the Game?

U.S. map depicting when states take a break during the game.

We all know that the Super Bowl is more than just a football game. Commercials and the halftime show are a huge part of the fun! So we asked Americans state by state to name their favorite part of the Super Bowl. But we didn’t stop there. We kept the questions coming to gauge their game day enthusiasm and habits.

The results are in and the game itself is still the most popular part of the Super Bowl, but as you can see above, it’s not quite a shutout! Some states were split between the game and the commercials, and we can understand the struggle. When are we supposed to take a bathroom break?

Women (44%) are more into the commercials than guys (29%), and when it comes to the halftime show, 37% of women were all about it, while only 12% of men were fans.

While most Americans like to watch the big game with friends and family, residents in Alabama, Colorado, Illinois, Kansas, Maine, Massachusetts, Nebraska, Ohio, Oklahoma, Texas, Washington, and Wisconsin prefer to keep it in the family. 

America’s Favorite Halftime Artists

When it comes to America’s favorite halftime show performers, the list is long and varied. But Prince, who rocked the stage during Super Bowl XLI in 2007, tops all according to 22% of Americans. Dr. Dre, Snoop Dogg, and Eminem (14%), as well as Beyoncé (13%), also ranked as some of the most popular halftime artists in recent years.

As for the artists Americans hope to see grace the halftime stage someday, the list is long, but this year, Rihanna fans will finally have their wish come true! Some of the other artists Americans dream of seeing perform at halftime include Taylor Swift, Ariana Grande, Doja Cat, Drake, Lizzo, Post Malone, Bon Jovi, Harry Styles, Billie Eilish, and more.

The Best Game Day Foods, According to Americans

Donut charts depicting the most popular game day foods.

On Super Bowl Sunday, the drinks in the cooler and the snacks on the table are almost as divisive as the game itself. Drink-wise, beer (38%) and soda (36%) are the top picks. Additionally, 51% of self-proclaimed extroverts prefer to drink beer and loudly cheer for their team, while 42% of introverts opt to stick to soda and watch the game with more reserved enthusiasm.

Whether you’re glued to the big game or prefer the Puppy Bowl (like 23% of Americans), odds are you’re among the 67% of Americans who agree that nothing beats chips and dip for a Super Bowl Sunday snack. Chicken wings were close behind at 58.8%, and pizza took a solid third at 52.1%. What is your favorite game day food?

Closing Thoughts

Super Bowl Sunday is a day for Americans to come together regardless of who takes home the Lombardi Trophy. So wherever you’ll be come February 12, 2023, the data shows that in the end, it’s all about friends, family, food, and of course, football! 

If there’s one thing Shane Co. and NFL players have in common, it’s our obsession with rings. If you are lucky enough to score tickets to the big game and want a shot at proposing to your partner on the kiss cam, check out our attention-grabbing engagement rings and diamonds that would make any football star jealous!

Whether you’re parking in front of your television or heading to a friend or relative’s house for the game, we hope you consider taking the next day off! After all, one in 10 Americans say they have skipped work the day after the Super Bowl.


To get the play-by-play on Super Bowl Sunday habits and preferences, we surveyed 2,600 Americans during a two-week period in November. Examples of questions included which part of the game is their favorite, which foods they say are must-haves, and more. 

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