Thanks to their high-quality craftsmanship, extensive range of unique and pleasing scents, aesthetically appealing packaging, and the brand’s effective marketing strategies, Bath & Body Works has become dominant in the fragrance industry, selling nearly $7 billion in candles alone each year.
In honor of their annual Candle Day sale in December, and because of our love for gift-giving, we wanted to know: which candle scents are Americans loving the most?
To answer this burning question, we turned to Google Trends to reveal the most searched Bath & Body Works candle scent in every state, giving us a peek into the nation’s favorite fragrances. It’s a mix of comforting, adventurous, classic, and new scents, each with its own fan base spreading across different parts of the country.
From undiscovered gems to timeless favorites, we’ve found a variety of scents that are pleasing palates all over the nation. Whether you’re a casual buyer or a serious collector, there’s something in our findings for everyone. So, let’s dive in and see which scents are most Googled across America!
Every State’s Most Searched Bath & Body Works Candle Scent
America’s preference for candle scents is as diverse as its population, with many states having a unique favorite! Let’s dive into the most popular fragrances:
- Japanese Cherry Blossom – 11 states
- Eucalyptus Tea – 4 states
- Warm Vanilla Sugar – 4 states
- A Thousand Wishes – 3 states
- Champagne Toast – 3 states
- Fresh Balsam – 3 states
- Pumpkin Pecan Waffles – 3 states
Japanese Cherry Blossom is not just a fragrance; it’s a legacy that was first started in the ’90s. It’s also the top pick in 11 states, including Delaware and Hawaii, reflecting its enduring appeal and the nostalgic vibes it brings with its sweet and elegant floral notes. This scent is not just America’s favorite — it’s also the brand’s best seller.
Warm Vanilla Sugar, another original sweet favorite, is the go-to scent in Alaska, Indiana, Tennessee, and Vermont. It’s like a warm hug in a jar, reminding people of cozy evenings and sweet indulgences, proving that the love for the comforting aroma of vanilla is universal.
Who’s ready for fall? It seems like Montana, New Hampshire, and Utah are, with Pumpkin Pecan Waffles being their most searched scent. This fragrance is all about the warm, sweet, and cozy vibes of autumn, bringing the festive spirit of the season into homes.
Arizona’s preference for Cactus Blossom as their top scent is likely reflective of the state’s landscape, dominated by a variety of cactus plants, including the iconic saguaro. This scent might be popular because it resonates with the residents, symbolizing the natural beauty and uniqueness of their home state’s flora.
Texas has another unique favorite: Vampire Blood. This unique and intriguing scent could be a reflection of Texans’ love for the extraordinary and the dramatic, symbolizing a sense of adventure and a flair for the unconventional.
Fresh Balsam is a hit in Wisconsin, a state known for its robust Christmas tree production, which ranks #5 in the country. For the residents, Fresh Balsam might be a nod to their state’s agricultural heritage and a way to bring a piece of their local environment into their homes in a refreshing and straightforward manner.
Pennsylvania and Virginia share a liking for the Sweater Weather scent. This preference might be influenced by the states’ experiences of the four seasons, with Sweater Weather capturing the crisp and cool essence of fall and early winter. This reflects the comforting and nostalgic moments associated with sweater weather conditions, symbolizing a blend of warmth and freshness.
Closing Thoughts
No matter which scent you find yourself drawn to, it’s all about creating those cozy and happy moments that make your day a little brighter! Every scent has its own charm, and half the fun is discovering which one resonates with you.
While candles make for some of the most versatile gifts around, if you’re looking to spend a little more on someone special this holiday season, be sure to visit Shane Co. for the most beautiful jewelry. Our selection features a variety of pieces to suit any budget, ensuring you find the perfect expression of love and appreciation while adding a touch of sparkle to any celebration!
Methodology
In order to identify the most popular Bath & Body Works candle scent in every state, we started with a list of the top 50 best-selling candles. From there, we analyzed Google Trends search volume over the past year to map out geographical trends for each fragrance.
