Shane Co. Presents Top Jewelry Picks from Their Toyland Holiday Collection


The gifts she really wants are available at America's favorite jewelry store


DENVER, COLORADO – November 30, 2016 – Shane Co., the largest independently owned retail jeweler in the United States, presents their exclusive holiday collection, Toyland. Showcasing the most anticipated looks of the season, Toyland features beautiful, handpicked diamonds, sapphires and rubies full of sparkle. This year, gift givers can skip boring, practical presents and opt for something truly personal from Shane Co.

The Toyland collection, available only in stores and at during the holiday season, is the company's largest holiday collection ever. Everyone can enjoy a gift that they really want this year with pieces ranging from $100 to $25,000. Check out this year's hottest selections:

Diamond Jewelry: Our elegant diamond earrings, pendants, bracelets and three-stone rings are ready to make her holiday shine. Making its debut this season is Shane Co.'s exclusive Diamond Babies line, with contemporary pavé-set diamonds ready to add sparkle and shine to her neckline. $130–$25,000.

Geometric Gemstone Collection: Handpicked natural gemstones offer a chic new angle on color in this stunning collection. With necklaces and earrings featuring trendy, geometric-cut garnet, topaz and amethyst, these pieces add a pop of fun to any style. $125–$795.

Sapphire Pendants and Earrings: Looking for a gift that has her written all over it? Shane Co.'s new sapphire pendants and earrings are a fierce and fabulous choice. $100–$3,995.

Italian Gold: Gold is the original guilty pleasure. These world-class styles are finely crafted exclusively for Shane Co. in Vicenza, Italy. Why not make this holiday a 14 karat Christmas? $195–$475.

Cultured Pearls: Just in time for her next girls' night out, these pearls just want to have fun. Our beautiful freshwater and Tahitian pearls come in a variety of colors and are sure to make a splash this season. $100–$3,850.

"The Toyland pieces are easy and affordable, and will delight anyone who's ever been gifted an ugly sweater," said Shane Co. Founder and CEO Tom Shane. "Every woman on your list is unique, and deserves a special gift. Whether it's a wife or girlfriend, mother, sister or friend, our beautiful, lasting jewelry doesn't force you to overspend or brave the crowds at the mall."

The Toyland collection is now available in the jeweler's 20 stores across Atlanta, Denver, Indianapolis, Kansas City, Louisville, Minneapolis, Nashville, Phoenix, Portland, Sacramento, Salt Lake City, San Francisco, Seattle and St. Louis. An interactive digital version of the Toyland gift guide is available online at