Buying a Diamond

Buying a diamond can be a complex process, but our buying a diamond category makes it simple. We provide information on the 4Cs of diamonds, diamond certification, and how to choose the right diamond for your needs. Let us help you make an informed diamond purchase.

Create the Perfect Holiday Proposal

Epoch Engagement Ring (0.45 tcw Diamond Accents) The holidays are a perfect time to propose. Snow is falling, lights are…

December 15, 2023

Is a Lab-Grown Diamond Right for You?

Beaming customers are purchasing diamonds bigger than ever before. Maybe they just bought an engagement ring with a center stone,…

June 9, 2023

Is a Natural Diamond Right for You?

Natural diamonds are the classic stone everyone knows and loves. Often used as a symbol of everlasting love in engagement…

June 9, 2023

Does Diamond Size Really Matter?

Does size really matter? It’s an age-old question that humans have pondered for generations in a variety of contexts, including…

July 26, 2021

How to Buy an Engagement Ring: The Ultimate Guide

You’ve decided you found the one – the peanut butter to your jelly, the milk to your cookies, your one…

March 21, 2023

What Size Diamond Should I Get?

Not sure what size diamond is right for you or your sweetheart? Luckily, choosing a diamond for an engagement ring…

October 15, 2021

Financing Made Easy: Introducing the New Shane Co. Credit Card

Part of our role as your friend in the jewelry business is providing our customers with the easiest and best…

August 21, 2023

How to Buy a Diamond: The Ultimate Guide

Cut, Carat, Clarity and Color – even if you’re aware of the 4 Cs, the process of buying a diamond…

June 22, 2022

Which Wedding Band Matches My Engagement Ring?

A sparkling engagement ring looks gorgeous no matter what – but isn’t everything better in a pair? If you’re looking…

July 20, 2023

8 Mistakes to Avoid When Shopping for an Engagement Ring

Finding the perfect ring to propose with can be simultaneously exciting, fatiguing and a little bit frightening. Luckily, most mistakes…

January 24, 2020