Shane Co. Is Your Friend & Jeweler

Jewelry is a big part of your life, from birthstones to wedding bands to pieces that are passed down for generations.

It’s pretty special that you let us be a part of all that, and we’re honored to be your friend & jeweler.

cushion cut diamond being set into a halo engagement ring

A Brief History of Shane Co.

You’ve likely heard “Your Friend in the Diamond Business” or “Your Friend in the Jewelry Business” on the radio if you live near one of our stores. You’ve also likely seen the same statements at the top of our homepage if you’ve shopped with us online.

We’ve been around for almost a hundred years. We know what we’re talking about when it comes to making quality jewelry. We’re also genuinely here to help you find the best jewelry for YOU. We don’t just sell jewelry. We help make memories and celebrate your moments, big and small.

3 women, multiple generations of the same family sharing moments and history with heirloom jewelry

Our New Brand Statement

Your Friend & Jeweler, our new brand statement, reflects who Shane Co. is today. We don’t just like jewelry because it’s our business (though when it comes to the jewelry business, we’re really good at it). Jewelry is also how we bring joy to your everyday life.

Your Friend & Jeweler isn’t just a statement. It’s a philosophy that’s backed up by who we are as a company, day in and day out. Here is what drives us to be your friend & jeweler every day:

Jewelry that’s crafted with care
Our passion for gemstones
Pieces that feel like they were designed just for you
A personal experience at every touch point

Let’s dive a little deeper.

Crafted with Care

We actually care about our materials. Our jewelers know how to add just the right amount of metal so that a ring is sturdy but not bulky, or so big hoop earrings don’t drag down your earlobes. They know how to set a stone just so, or how to etch a detailed design into a tiny space.

We think that fine jewelry should last. You’re going to want to wear it often and even pass it down for generations, so you should really get your money’s worth. We hire good jewelers and then train them to make sure they pay extra attention to detail. They really care about their craft, and it shows.

image of loose gemstones, the center features a blue sapphire, but also includes aquamarine, diamond, ruby.

A Passion for Gemstones

We have high standards for all of our diamonds and gemstones. Every stone we offer is gorgeous, high-quality, and comes from one of our reliable, ethical vendors. We have partnered with the same diamond and gemstone suppliers for generations.

These relationships are built on trust, and our partners save the best diamonds for us in every price range. We hand-select our diamonds, both natural and lab-grown, for their sparkle. Tom Shane also picks out our sapphires and rubies only on sunny days to make sure we offer the most vibrant ones.

Over the years, the Shane family has developed a passion for finding the best gemstones around the world. We love sharing our passion with you.

woman wearing multiple rings showing her unique style

Designed for You

We make meaningful jewelry you’re going to want to wear forever. Our in-house team travels the world for inspiration. We take that inspiration to dream up styles that feel like they’re designed just for you.

On top of the designs we create, we have plenty of personalization options so that you can really make it your own. These options include designing your own engagement ring or getting a piece engraved with a phrase you love. You can choose personal features while trusting us to put everything together in a really beautiful way.

A Personal Experience

We’ve covered how we put a lot of thought into making our jewelry. We also put a lot of thought into how we help you throughout the process. After all, we’re your friend in addition to being your jeweler.

We make each interaction personal. We’re here to figure out which jewelry is right for you, no matter your budget or who you love.

Jewelry is a big purchase and you’re going to have a lot of questions about materials and care. If you’re shopping in the store, we’re here to answer those questions. Our staff doesn’t work on commission, meaning they get paid either way and are never going to push a sale on you. We also have plenty of options for getting personalized help if you’re shopping online, from our chat feature to virtual appointments.

We’re so confident in our jewelry and our team, we offer a free lifetime warranty that includes your engagement ring’s center stone. We’re truly here to be your friend for life.

Tom Shane and Rordan Shane of Shane Co. Jewelers

Shop with Shane Co.

Seriously, we’re here to help you find the jewelry you love. Just book an appointment, chat with us online, or come by a store if you live nearby. We’ll have the best jewelry and the best service waiting for you. Thank you for being part of our family!