The Most Popular Wedding Cake Trends, According to Pinterest Pins

Title graphic for a blog about the most popular wedding cake trends according to Pinterest
Title graphic for a blog about the most popular wedding cake trends according to Pinterest

From the charm of semi-naked red velvet wedding cakes to the sophistication of macaron cakes boasting delightful flavors like key lime and strawberry, the wedding cake trends of 2023 have truly taken Pinterest by storm. Do you have a dedicated Pinterest board brimming with wedding cake inspiration? Do your dreams swirl with visions of cakesicles and hand-painted wedding cakes?

To help you navigate the sweet world of wedding cake trends, we scraped roughly 5,000 Pinterest boards across 25 of the most popular wedding cake trends according to wedding experts like The Knot & Brides.com. Keep reading to see which Pinterest wedding cake trend takes the cake!

The Most Pinned Wedding Cake Trends on Pinterest

Chart showcasing the top 20 wedding cake trends on Pinterest

Drumroll, please … the most popular wedding cake designs according to Pinterest data are:

1. Wedding Cupcakes – 54,709 pins

2. Mini Wedding Cakes (Single Serve) – 46,200 pins

3. Edible Flower Wedding Cake – 39,484 pins

4. Hand-Painted Wedding Cake – 38,421 pins

5. Macaron Wedding Cake – 37,742 pins

Earning the top spot with over 54,000 Pinterest pins are wedding cupcakes. Wedding cupcakes are the perfect alternative for couples who don’t love cake. Plus, these trending cakes double as wedding favors for guests to leave with at the end of the night!

Mini wedding cakes received the number two spot with 46,200 pins. Mini wedding cakes allow you to have multiple flavors (think carrot cake, vanilla cake, and chocolate cake!). And let’s face it — they’re adorable!

Edible flower wedding cakes placed third while artsy hand-painted wedding cakes placed fourth, with 39,484 pins and 38,421 pins, respectively. Textured floral cakes are a favorite in 2023, so why not go the extra mile and make the flowers edible? Pansies, violets, dahlia petals, and cosmos are all safe options for the bride or groom craving an edible flower cake.

Honorable mentions go to dripping wedding cakes (33,717 pins), wedding cheesecake (30,442 pins), and floating wedding cakes (28,264 pins), all of which land in the top 10 wedding cake trends, according to Pinterest pins.

Closing Thoughts

If you’re in the process of curating your dream Pinterest wedding board, chances are you’ve already fallen in love with a few wedding cake designs. Whether it’s the delicate beauty of pressed flowers or the timeless elegance of pearls, each wedding cake is unique! But remember, your wedding planning doesn’t stop at the cake. Shop Shane Co.’s selection of wedding bands to symbolize your love and commitment.

Methodology

To uncover the most sought-after wedding cake trends on Pinterest, we identified 25 of the most popular wedding cake trends in 2023, according to leading wedding resources including The Knot, Brides.com, Deer Pearl Flowers, World Bride Magazine, and Elegant Wedding Invites. We scraped 4,877 Pinterest boards across all 25 cake trends, from gold foil cakes to floating wedding cakes. We then tallied the number of pins associated with each cake style. The trends were ranked based on their number of pins, from the highest to the lowest, to ultimately find the most popular wedding cake trends of 2023.

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