Upgrading Your Jewelry — Upgrade Program Highlight

three diamond engagement rings with center stone getting progressively larger highlighting the Shane Co. upgrade policy
three diamond engagement rings with center stone getting progressively larger highlighting the Shane Co. upgrade policy

You may know our radio tagline and cross streets, but you may not know that we have one of the most comprehensive upgrade policies of any jeweler.

From swapping out your sparkling natural diamond to one a bit bigger, to changing your engagement ring setting to something with a little more sparkle, all is possible with Shane Co.’s upgrade program.

Whether you’re looking for a surefire gift, celebrating a milestone, or simply wanting to change things up, the Shane Co. upgrade program is the perfect solution for those looking to upgrade their jewelry collection.

We’ll break down how our program works, what sets it apart from other upgrade programs in the industry, and why it’s a great option for everyone.

We’ll also share a customer story where Mysha Bolen of the Instagram account @remingtonavenue gets surprised with the upgrade of her dreams from her husband.

How to Upgrade

You can upgrade a variety of things, from loose diamonds and colorful gemstones to stud earrings and engagement ring settings. Each piece of jewelry has its own qualifications and specifications for eligibility, as well as price points.

assorted loose diamonds and gemstones

Natural Diamonds & Colorful Gemstones

When it comes to upgrading natural diamonds and colorful gemstones, you will receive full credit of the original purchase price toward the upgrade. However, your new stone must be at least $1 more than the original purchase price to qualify.

Once you find the new stone you’d like to upgrade to, you will only pay the difference from what you originally paid. For example, if your original stone was $1,000 and you would like to upgrade to a new stone that is $2,000, you will only pay $1,000. 

Note: upgrades are not available for lab-grown diamonds and jewelry with lab-grown diamonds.

three diamond pendant necklaces highlighting the Shane Co. upgrade policy
Floating Diamond Pendant

Jewelry

Jewelry made with natural diamonds and gemstones and jewelry made entirely out of precious metals, like engagement ring settings, are eligible for upgrade. You will receive full credit of the original purchase price toward the upgrade. However, the new piece must be double the original purchase price. Once you find the perfect new piece, you will only pay the difference from what you originally paid.

For example, if your original setting was $500 and the new setting you’re interested in is $1,000, that means you’ll pay $500 for the new setting.

What Makes Our Upgrade Program Different?

While most jewelry companies have some sort of trade-in policy, there are some that don’t have a program at all. If a company does offer a trade-in program, it’s likely that you will receive credit for the piece at its current value, not the original purchase price.

At Shane Co., we will offer your original purchase price as credit toward your new purchase if you’re trading in natural diamonds and colorful gemstones or any kind of precious-metal jewelry, including sterling silver.

You can upgrade a different piece of jewelry or the same jewelry each time because with our upgrade program, there isn’t a limit to how many times you can upgrade.

three pair of diamond stud earrings with progressively larger diamonds highlighting the Shane Co. upgrade policy
Diamond Stud Earrings

Why Upgrade?

We get it, jewelry is expensive. Especially when it comes to engagement rings. We never want you to feel like you have to delay important moments because of budget.

With our upgrade program, you can buy now and upgrade later. Start off with an engagement ring you know they’ll love, and later down the road upgrade it to something they’ll love even more!

At Shane Co., we will always work to give you the best trade-in credit possible so that reaching your dream ring or dream piece of jewelry is achievable.

Upgrading is also a great gift idea for things like anniversaries, birthdays, and even just because. Start off with a 0.50 total carat weight pair of natural diamond stud earrings, and then on your next anniversary, upgrade them to 1.00 total carat weight! You can upgrade jewelry each year, truly making it the gift that keeps on giving.

woman's finger with 3 diamond engagement rings
Voyage Pave Crossover Engagement Ring, Remi Diamond Engagement Ring
, Andromeda Chevron Engagement Ring

Ready to Upgrade?

If you’ve been waiting for a sign to take advantage of our generous upgrade program, this is it. You can learn more about our upgrade policy by booking an appointment, or by using the chat feature on our website to talk with a jewelry consultant.

Mysha’s Sparkling Upgrade 

Chris and Mysha Bolen celebrated their 15-year anniversary this past April. Chris bought Mysha’s original engagement ring from Shane Co. and was impressed by our comprehensive upgrade policy. Knowing that he could upgrade Mysha’s ring down the road was a big selling point for him.

Fast-forward 15 years and that upgrade policy came in handy as he planned to surprise Mysha with the ring of her dreams! Watch their shopping experience below and follow along as Mysha picks out a beautiful new natural diamond and wedding band.

We’d love to see your before-and-afters! Share photos of your upgraded jewelry by commenting below, or by tagging @shanecompany on Facebook, Twitter, and Instagram, and @shane_company on TikTok. We love seeing you shine!

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