Natural Diamonds vs.
Lab-Created Diamonds
Natural Diamonds vs. Lab-Created Diamonds
WHY WE RECOMMEND NATURAL DIAMONDS
 
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At Shane Co., our diamonds have always been natural and conflict-free, since our family opened the first store in 1929. When you give a natural diamond — the ultimate symbol of love — you're not only giving something that's absolutely unique and beautiful, you're giving a symbol of authenticity, conservation, and positive social impact.
 
In fact, according to a recent study, most people consider natural diamonds authentic, romantic, and something that makes them feel special.
 
We're Always Genuine and Authentic in Everything We Do
We're Always Genuine and
Authentic in Everything We Do
From the gemstones we sell to the materials we use in the design of our stores, to the natural lighting we have in our diamond viewing area, we're real and transparent. It's a core value that's been in our DNA for generations, and it's why only offering natural diamonds is so important to us.
From the gemstones we sell to the materials we use in the design of our stores, to the natural lighting we have in our diamond viewing area, we're real and transparent. It's a core value that's been in our DNA for generations, and it's why only offering natural diamonds is so important to us.
A woman wearing a diamond engagement ring and wedding band
 
Every Natural Diamond Is Unique
and Rare Like Your Love
Every Natural Diamond Is Unique and Rare Like Your Love
It’s true — chemically speaking, natural and lab-created diamonds, also referred to as lab-grown diamonds, are the same. That said, lab-created diamonds are made in factories in large batches in a matter of weeks, while natural diamonds are formed over billions of years. Each natural diamond is one of a kind, from the earth.
 
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A natural diamond is probably the oldest thing you'll ever touch!
 
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Diamonds were formed deep in the earth under intense heat and pressure, and were carried to the earth's surface in lava from volcanic eruptions that occur three times deeper than most volcanoes, forming kimberlite pipes. Kimberlites, the ancient, underground volcanic pipes that hold most of today's diamonds, are very hard to find. Most of the diamonds mined today come from kimberlites discovered decades ago.
 
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All of Our Diamonds Are Hand-Picked & One of a Kind
All of Our Diamonds Are Hand-Picked & One of a Kind
We hand-pick all our diamonds for their natural beauty and sparkle. Each rough diamond is assessed and then cut and polished to bring out its unique, inherent beauty. Each stone has a distinct story, just like your relationship. What better way to honor your bond than a dazzling, one-of-a-kind natural diamond?
We hand-pick all our diamonds for their natural beauty and sparkle. Each rough diamond is assessed and then cut and polished to bring out its unique, inherent beauty. Each stone has a distinct story, just like your relationship. What better way to honor your bond than a dazzling, one-of-a-kind natural diamond?
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Natural Diamonds Don't Lose
Value Over Time
Natural Diamonds Don't Lose Value Over Time
Since lab-created diamonds came onto the market, they've continuously dropped in value. For example, in March 2017, a 1-ct lab-created diamond had a $4,850 value and now this is closer to $1,000. Natural diamonds, on the other hand, have a proven track record of maintaining value — and even showing steady increases — over time. This means your engagement ring will be an heirloom you can pass down for generations. Can you imagine your great-great-great-grandkids cherishing the diamond you chose to represent your love years earlier?!
 
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Shane Co.'s Diamonds Are All Conflict-Free and Ethically Sourced
Shane Co.'s Diamonds Are All Conflict-Free and Ethically Sourced
The Shane family has been ethically sourcing all our diamonds since 1929, when Tom Shane's grandfather opened his first store. You can feel confident your Shane Co. diamond is conflict-free, while also knowing your purchase helped support a community.
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Conflict diamonds have been almost completely eliminated from the market because of the UN-mandated Kimberley Process, an international certification process established in 2003. Through the Kimberley Process, 82 countries work cooperatively to prevent conflict diamonds from entering the rough diamond trade. Today, the Kimberley Process also focuses on addressing the social and economic challenges affecting diamond communities.
Since the Kimberley Process’s inception, the percentage of conflict diamonds in the global diamond trade has declined to significantly less than 1%. That said, Shane Co. has never sold any conflict diamonds. The Shane family travels to the diamond capitals of the world — Antwerp, Tel Aviv, and Mumbai — to buy diamonds directly from diamond cutters who don’t deal in conflict diamonds. Since the Shane family’s first store opened in 1929, this practice has never changed.
 
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All stats from the Natural Diamond Council unless otherwise noted.