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Shane Co. + Kids In Need Foundation

We are excited and honored to partner with Kids In Need Foundation (KINF)! We started our partnership with this incredible organization in 2020 and wrapped up the third year of our back-to-school backpack donation this August. In the last three years, Shane Co. has donated a total of $350,000 as a company. This last year we started an in-store and online backpack donation program that allowed customers to support our partnership with KINF. With the help of our amazing guests, we’ve raised an additional $15,000. All of the funding that has been provided since 2020 has allowed us to provide backpacks filled with essential school supplies to 14,335 students in 605 classrooms at under-resourced schools in our local communities.

This year we also hosted an in-store book drive, a first for Shane Co. This was an opportunity for employees and customers to be involved in our support of under-resourced students through KINF. April 23 was World Book Day and in honor of that, we donated more than 1,000 books.

In addition to our backpack donation program, we participated in KINF’s inaugural Thanks A Million event in May of 2022. At this event KINF and its partners came together to show our gratitude to 1,000 teachers in the Twin Cities, where KINF is headquartered. Teachers were showered with gifts, giveaways, and appreciation. We were thrilled to be able to support teachers in our community at this event. Shane Co. provided teachers with an array of gifts, including free engraving, travel jewelry pouches, tote bags, and much more.

KINF + Shane Co. Partnership Highlights

  • $365,000 donated
  • 14,335 backpacks given to students
  • 605 classrooms supported
  • 24 under-resourced schools
KINF is a national nonprofit organization that supports under-resourced teachers and students by providing school supplies and classroom materials. KINF focuses its programs on schools where 70% or more of the student population is eligible for free and reduced meals through the National School Lunch Program. Our partnership further aims to create equitable learning environments by supporting schools where the demographic is primarily composed of students who are Black, Indigenous, and children of color. We believe that the fight against racial injustice starts with education.