{"id":6736,"date":"2022-03-25T12:27:24","date_gmt":"2022-03-25T18:27:24","guid":{"rendered":"https:\/\/www.shaneco.com\/theloupe\/?p=6736"},"modified":"2023-08-21T14:50:43","modified_gmt":"2023-08-21T20:50:43","slug":"reading-levels-of-celebrity-tweets","status":"publish","type":"post","link":"https:\/\/www.shaneco.com\/theloupe\/articles-and-news\/reading-levels-of-celebrity-tweets\/","title":{"rendered":"Analyzing the Reading Levels of Celebrity Tweets"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1025\" height=\"513\" data-sizes=\"(max-width: 1025px) 100vw, 1025px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG.png\" alt=\"Title graphic of \u201cAnalyzing the Reading Level of Celebrity Tweets\u201d\" class=\"wp-image-6737 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG.png 1025w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG-300x150.png 300w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG-768x384.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG-380x190.png 380w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG-800x400.png 800w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1025px; --smush-placeholder-aspect-ratio: 1025\/513;\" \/><\/figure>\n\n\n\n<p>In 2014, <a href=\"https:\/\/time.com\/2958650\/twitter-reading-level\/\">Time Magazine<\/a> found that \u201c33% of tweets test at a fourth-grade reading level.\u201d So most tweets only required an elementary school education to understand, but what do reading levels look like on Twitter in 2022? In an era when celebrities tweet about every topic under the sun, from cryptocurrency to social justice to <a href=\"https:\/\/twitter.com\/hashtag\/euphoria\">HBO\u2019s \u201cEuphoria,\u201d<\/a> how \u201csmart\u201d are their Twitter feeds today? Shane Co. was determined to find out. We used the <a href=\"https:\/\/readable.com\/readability\/flesch-reading-ease-flesch-kincaid-grade-level\/\">Flesch-Kincaid reading level formula<\/a> to analyze celebrity tweets and ultimately determine which musicians, actors, and celebrity magnates have the most literate Twitter feeds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p>In this study, we used a readability tool to find the average Flesch-Kincaid reading ease score and grade level of celebrity tweets. We analyzed 20 celebrities in total with the largest following on Twitter. In February 2022, we analyzed 50 of the most recent tweets for all 20 celebrities. All tweets analyzed were written in English and had 120 characters or more.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reading Level Definitions<\/h3>\n\n\n\n<p><strong>Flesch-Kincaid Reading Ease Score:<\/strong> The Flesch score uses the number of syllables and sentence lengths to determine the reading ease of text. Lower scores are correlated with higher grade levels (i.e., lower scores are more ideal).<\/p>\n\n\n\n<p>A Flesch score in the range of 60-70 correlates to an eighth\/ninth-grade English level. A score between 50 and 60 correlates to a 10th-12th-grade level. A score below 30 correlates to a college graduate level.<\/p>\n\n\n\n<p><strong>Flesch-Kincaid Grade Level: <\/strong>The grade level highlights roughly what grade a reader needs to be in school to understand your text.&nbsp;<\/p>\n\n\n\n<p><strong>Percent of Difficult Words Used:<\/strong> Difficult words are identified as long, polysyllabic words with more than three syllables, which may be harder for an audience to understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Literate Are Celebrity Twitter Feeds?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"2741\" data-sizes=\"(max-width: 801px) 100vw, 801px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1.png\" alt=\"An infographic listing the grade levels and reading levels of celebrity tweets\" class=\"wp-image-6738 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1.png 801w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1-88x300.png 88w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1-112x384.png 112w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1-768x2628.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1-449x1536.png 449w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1-380x1300.png 380w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_1_MostLiterateTweets-1-800x2738.png 800w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 801px; --smush-placeholder-aspect-ratio: 801\/2741;\" \/><\/figure>\n\n\n\n<p>At the top of the list, the 44th president of the United States, <a href=\"https:\/\/twitter.com\/BarackObama\"><strong>Barack Obama<\/strong><\/a><strong>, tweets at an 11th-grade reading level<\/strong>, with an average reading ease score of 51.23. Scores between 50 and 60 correspond with 10th-12th-grade English. Considering Obama\u2019s Twitter feed includes paragraphs of political prose, spanning every topic from clean energy to foreign policy, it makes sense that the grade level of his tweets is a cut above the rest.&nbsp;<\/p>\n\n\n\n<p>Two tech giants lead the pack with texts the average high school sophomore can understand. Both <strong>Bill Gates and Elon Musk tweet at a 10th-grade reading level<\/strong>, with average reading ease scores of 45.72 and 48.58, respectively. For background, Bill Gates\u2019 feed is a testament to his foundation\u2019s work, addressing international poverty and inequity, while Musk\u2019s feed is jam-packed with SpaceX developments and irreverent political commentary. Though wildly different, both magnates earn top spots on our reading level list.&nbsp;<\/p>\n\n\n\n<p>Other celebrities topping the list are <strong>Oprah, tweeting at a ninth-grade reading level<\/strong>, and <strong>Lady Gaga and Ellen DeGeneres, both tweeting at an eighth-grade reading level.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyzing the Grade Levels of Celebrity Tweets<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"2741\" data-sizes=\"(max-width: 801px) 100vw, 801px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1.png\" alt=\"A chart plotting the average grade level of celebrity tweets\" class=\"wp-image-6739 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1.png 801w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1-88x300.png 88w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1-112x384.png 112w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1-768x2628.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1-449x1536.png 449w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1-380x1300.png 380w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_2_GradeLevelAnalysis-1-800x2738.png 800w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 801px; --smush-placeholder-aspect-ratio: 801\/2741;\" \/><\/figure>\n\n\n\n<p>While notable figures like Obama, Bill Gates, Oprah, and Lady Gaga tweet at the highest grade levels, <strong>Britney Spears, LeBron James, Miley Cyrus, and Kim Kardashian West tweet at the lowest<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Britney Spears has dealt with enough stress in recent years with the #FreeBritney movement and her widely publicized conservatorship, so by no means do we hold her feed\u2019s fourth-grade reading level against her! The Twitter feeds of LeBron, Miley, and Kim K are not much better, each tweeting at a fifth-grade reading level. <strong>The average grade level of tweets across all 20 celebrities analyzed is seventh grade (7.40).&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyzing Difficult Words in Celebrity Tweets<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"1146\" data-sizes=\"(max-width: 801px) 100vw, 801px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_3_DifficultWorldAnalysis-1.png\" alt=\"A radial chart displaying the percent of difficult words used in celebrity tweets\" class=\"wp-image-6740 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_3_DifficultWorldAnalysis-1.png 801w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_3_DifficultWorldAnalysis-1-210x300.png 210w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_3_DifficultWorldAnalysis-1-268x384.png 268w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_3_DifficultWorldAnalysis-1-768x1099.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_3_DifficultWorldAnalysis-1-380x544.png 380w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 801px; --smush-placeholder-aspect-ratio: 801\/1146;\" \/><\/figure>\n\n\n\n<p>In our study, difficult words are identified as long, polysyllabic words with more than three syllables. Bill Gates, Elon Musk, Barack Obama, Lady Gaga, and Jennifer Lopez use the most difficult words in their Twitter feeds. On average, 16% or more of the words they use in their tweets are considered \u201cdifficult\u201d by the definition above. So every time Obama tweets the word \u201cgerrymandering\u201d or Musk tweets the word \u201csuperchargers,\u201d we can add these to the tally of difficult words.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing Thoughts<\/h2>\n\n\n\n<p>So there you have it \u2014 most celebrity tweets require no more than a seventh-grade education to understand. Luckily, you don\u2019t need to boast an intellectual Twitter feed to find love or your perfect match. In fact, more people are finding \u201cthe one\u201d online by simply <a href=\"https:\/\/lifehacker.com\/how-to-use-twitter-like-a-dating-app-according-to-peop-1847840085\">sliding into Twitter DMs<\/a> and using the platform like a dating app (hey, it might beat Tinder).&nbsp;<br>Found your lifemate on Twitter and ready to start ring shopping? Shop our Perfectly Preset <a href=\"https:\/\/www.shaneco.com\/engagement-rings\/c\">Engagement Rings<\/a> or start designing your own!<\/p>\n","protected":false},"excerpt":{"rendered":"In 2014, Time Magazine found that \u201c33% of tweets test at a fourth-grade reading level.\u201d So most tweets&hellip;\n","protected":false},"author":76,"featured_media":6737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10104259587489742_110062855004561":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[],"coauthors":[],"class_list":{"0":"post-6736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles-and-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyzing the Reading Levels of Celebrity Tweets | Shane Co.<\/title>\n<meta name=\"description\" content=\"Which grade level would celebrity tweets test at? We analyzed the reading level of celebrity tweets to find out which have the most literate Twitter feeds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shaneco.com\/theloupe\/articles-and-news\/news\/reading-levels-of-celebrity-tweets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyzing the Reading Levels of Celebrity Tweets | Shane Co.\" \/>\n<meta property=\"og:description\" content=\"Which grade level would celebrity tweets test at? We analyzed the reading level of celebrity tweets to find out which have the most literate Twitter feeds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shaneco.com\/theloupe\/articles-and-news\/news\/reading-levels-of-celebrity-tweets\/\" \/>\n<meta property=\"og:site_name\" content=\"Shane Co. | THE LOUPE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shanecompany\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T18:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T20:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2022\/03\/ShaneCo_CelebrityTweets_OG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Gionet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/shanecompany\/\" \/>\n<meta name=\"twitter:site\" content=\"@ShaneCompany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Gionet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/\"},\"author\":{\"name\":\"Anna Gionet\",\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/#\\\/schema\\\/person\\\/0a8292188ad9e888fd76997aa5d3bad7\"},\"headline\":\"Analyzing the Reading Levels of Celebrity Tweets\",\"datePublished\":\"2022-03-25T18:27:24+00:00\",\"dateModified\":\"2023-08-21T20:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/\"},\"wordCount\":748,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ShaneCo_CelebrityTweets_OG.png\",\"articleSection\":[\"Articles &amp; News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/\",\"url\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/\",\"name\":\"Analyzing the Reading Levels of Celebrity Tweets | Shane Co.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/news\\\/reading-levels-of-celebrity-tweets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ShaneCo_CelebrityTweets_OG.png\",\"datePublished\":\"2022-03-25T18:27:24+00:00\",\"dateModified\":\"2023-08-21T20:50:43+00:00\",\"description\":\"Which grade level would celebrity tweets test at? 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