{"id":5003,"date":"2019-12-29T08:55:00","date_gmt":"2019-12-29T15:55:00","guid":{"rendered":"https:\/\/www.shaneco.com\/theloupe\/?p=5003"},"modified":"2024-06-05T13:01:41","modified_gmt":"2024-06-05T19:01:41","slug":"how-to-buy-a-diamond","status":"publish","type":"post","link":"https:\/\/www.shaneco.com\/theloupe\/jewelry-education\/how-to-buy-a-diamond\/","title":{"rendered":"How to Buy a Diamond: The Ultimate Guide"},"content":{"rendered":"\n<p>Cut, Carat, Clarity and Color \u2013 even if you\u2019re <em>aware<\/em> of the 4 Cs, the process of <a href=\"https:\/\/www.shaneco.com\/loose-diamonds-and-gems\/loose-diamonds\/c?promo_name=ShaneCoBlog&promo_id=sBlog&promo_creative=Soc_SCB_sBlg_December2019_howtobuyadiamond\">buying a diamond<\/a> can still seem completely intimidating. How do you know you\u2019re making the right choice? Which \u201cC\u201d should you prioritize when looking for a stone? How do you make sure that it fits into the ring setting you chose? Don\u2019t worry! Your friends at Shane Co. are here to help with How to Buy a Diamond: The Ultimate Guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step one: Learn the 4 Cs<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/diamonds-gems\"><img decoding=\"async\" width=\"600\" height=\"450\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/loose_diamonds.jpg\" alt=\"Three loose Shane Co. diamonds.\" class=\"wp-image-5004 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/loose_diamonds.jpg 600w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/loose_diamonds-300x225.jpg 300w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/loose_diamonds-512x384.jpg 512w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/loose_diamonds-200x150.jpg 200w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/loose_diamonds-380x285.jpg 380w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/figure>\n\n\n\n<p>The grading criteria that jewelers use to determine the quality of a diamond. Here\u2019s a quick tutorial just in case:<\/p>\n\n\n\n<p><strong>Carat<\/strong>: \u00a0Diamonds are measured in carats, which is a unit of weight. One carat weighs 200 milligrams, and, generally, the higher the carat amount, the more expensive the diamond will be.<\/p>\n\n\n\n<p><strong>Clarity<\/strong>: \u00a0Clarity refers to internal flaws in a diamond. The most recognized and commonly used GIA scale ranges from I3 (inclusions visible to the naked eye) to F\/IF (completely flawless under 10x magnification).<\/p>\n\n\n\n<p><strong>Color<\/strong>: \u00a0At a glance, you may think all diamonds look about the same, but diamonds range in color from light yellow to colorless and are graded from a range of W (light yellow) to D (colorless).<\/p>\n\n\n\n<p><strong>Cut<\/strong>: \u00a0Diamonds are meticulously, thoughtfully and <em>very<\/em> carefully cut to produce the most sparkle. This attribute, the cut, is graded on a scale of \u201cPoor\u201d to \u201cIdeal.\u201d A cut that is too shallow or deep will make the diamond appear smaller and less sparkly than it actually is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step two: Choose your budget<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/engagement-rings\/c\"><img decoding=\"async\" width=\"600\" height=\"450\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/setting_styles.jpg\" alt=\"Three engagement rings varying in price.\" class=\"wp-image-5005 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/setting_styles.jpg 600w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/setting_styles-300x225.jpg 300w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/setting_styles-512x384.jpg 512w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/setting_styles-200x150.jpg 200w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/setting_styles-380x285.jpg 380w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/figure>\n\n\n\n<p>Deciding on a budget can be helpful to do early in the engagement ring buying process so that you don\u2019t end up choosing one that\u2019s completely out of reach. Most people decide on a price range they\u2019d prefer to stay in and move forward from there. Note that your budget will most likely include the loose diamond you choose in addition to the setting, which leads us to the next step\u2026 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step three: Decide on a setting style<\/h2>\n\n\n\n<p>Whether or not you <a href=\"https:\/\/www.shaneco.com\/engagement-rings\/c?promo_name=ShaneCoBlog&promo_id=sBlog&promo_creative=Soc_SCB_sBlg_December2019_howtobuyadiamond\">buy the setting<\/a> beforehand, it\u2019s important to at least have an idea of what you or your partner is looking for, as there may be certain settings that look better with particular diamond shapes. In addition, if you\u2019re looking for a simple setting, you\u2019ll have more room in your budget for the center stone \u2013 or less, if you\u2019re looking for a more detailed setting. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step four: Determine what you value the most<\/h2>\n\n\n\n<p>Is size a priority when searching for the perfect diamond? Or would you rather have a beautiful cut, even if it means sacrificing the carat weight? Figuring out which aspects of the 4 Cs you value the most will help you immensely on your diamond-shopping journey. Often, deciding to go for a slightly lower grade in clarity or color can give you more wiggle room when looking for a larger, well-cut diamond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step five: Choose a shape<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/loose-diamonds-and-gems\/loose-diamonds\/c\"><img decoding=\"async\" width=\"600\" height=\"450\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/diamond_shapes.jpg\" alt=\"Loose diamonds representing each diamond shape.\" class=\"wp-image-5006 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/diamond_shapes.jpg 600w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/diamond_shapes-300x225.jpg 300w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/diamond_shapes-512x384.jpg 512w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/diamond_shapes-200x150.jpg 200w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/diamond_shapes-380x285.jpg 380w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/figure>\n\n\n\n<p>Diamonds come in 10 shapes: round, cushion, princess, emerald, marquise, heart, oval, pear, asscher and radiant. They all vary in price and can create unique looking rings. Knowing which shape you or your partner is looking for beforehand can make it easier to look at options when you\u2019re working with a jeweler. If you\u2019re purchasing an engagement ring for your significant other and are not sure what shape she likes, a round brilliant is usually a safe bet \u2013 <a href=\"https:\/\/www.creditdonkey.com\/engagement-ring-statistics.html\">53% of engagement ring sales<\/a> consist of a round diamond. To learn more about diamond shapes, study up with <a href=\"https:\/\/www.shaneco.com\/theloupe\/jewelry-education\/everything-you-wanted-to-know-about-diamond-shapes\/\">this blog post<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step six: Find a jeweler you can trust<\/h2>\n\n\n\n<p>Building an engagement ring is a special experience, and it should be treated as such. This is a rare purchase, one that probably has more sentimental value than financial. Finding a jeweler that will offer a personalized, easy, informative and stress-free experience will help you enjoy the journey, rather than spending any time worrying if you\u2019ve made the right choice. Shane Co.\u2019s non-commission staff of diamond experts will help guide you to the perfect stone, even if you\u2019re not sure where to start. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step seven: Compare, compare, compare<\/h2>\n\n\n\n<p>The easiest way to find out if you\u2019ve found the perfect diamond is to compare them to others. Did you know that even diamonds within the same grade can appear quite different? At Shane Co., we offer a diamond subjectivity kit that allows you to <a href=\"https:\/\/www.shaneco.com\/theloupe\/jewelry-education\/diamond-sparkle-how-to-maximize-the-sparkle-factor-in-your-diamond\/\">compare diamonds<\/a> \u2013 even those of the same grade \u2013 so you know <em>exactly<\/em> what you\u2019re getting. Here\u2019s a tip: the grade of a diamond is simply a marker of its attributes. The best way to determine how it\u2019s going to look in an engagement ring is to inspect it in person, in natural-looking light.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step eight: Complete your ring<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/engagement-rings\/c\"><img decoding=\"async\" width=\"600\" height=\"450\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/finished_engagement_rings.jpg\" alt=\"Four engagement rings with different styles.\" class=\"wp-image-5007 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/finished_engagement_rings.jpg 600w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/finished_engagement_rings-300x225.jpg 300w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/finished_engagement_rings-512x384.jpg 512w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/finished_engagement_rings-200x150.jpg 200w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/finished_engagement_rings-380x285.jpg 380w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/figure>\n\n\n\n<p>Once you\u2019ve decided on a diamond, it\u2019s time to put together your ring! At Shane Co., you can choose a loose stone and engagement ring setting at the same time and our expert jewelers will assemble and size your ring to your specifications. You can even <a href=\"https:\/\/www.shaneco.com\/theloupe\/jewelry-education\/engagement-rings\/how-to-customize-your-engagement-ring\/\">customize further<\/a> with engravings and unique decorative crowns.<\/p>\n\n\n\n<p>That\u2019s it! If you have any other questions about the diamond buying process, <a href=\"https:\/\/www.shaneco.com\/jewelry-store-finder?promo_name=ShaneCoBlog&promo_id=sBlog&promo_creative=Soc_SCB_sBlg_December2019_howtobuyadiamond\">visit us in-store<\/a> or contact us to speak with one of our jewelry experts. We love providing our customers with the tools they need to make an informed decision that they\u2019re truly satisfied with \u2013 because that\u2019s what a friend would do. <\/p>\n","protected":false},"excerpt":{"rendered":"Cut, Carat, Clarity and Color \u2013 even if you\u2019re aware of the 4 Cs, the process of buying&hellip;\n","protected":false},"author":76,"featured_media":5008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10104259587489742_110062855004561":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[47,46,50,3,51],"tags":[4984,5215,4,4890,5214],"coauthors":[5376],"class_list":{"0":"post-5003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-buying-a-diamond","8":"category-choosing-a-ring","9":"category-diamonds","10":"category-jewelry-education","11":"category-engagement-rings","12":"tag-choosing-a-ring","13":"tag-diamond-buying-guide","14":"tag-diamonds","15":"tag-how-to-buy-a-diamond","16":"tag-how-to-buy-an-engagement-ring"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Buy a Diamond: The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"Having trouble engagement ring shopping? 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Shane Co.&#039;s Guide to Buying a Diamond will help make this sometimes frustrating process a whole lot easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shaneco.com\/theloupe\/jewelry-education\/how-to-buy-a-diamond\/\" \/>\n<meta property=\"og:site_name\" content=\"Shane Co. | THE LOUPE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shanecompany\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-29T15:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T19:01:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2019\/12\/how_to_buy_a_diamond_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Gionet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Having trouble engagement ring shopping? 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