{"id":18,"date":"2010-09-21T14:57:35","date_gmt":"2010-09-21T14:57:35","guid":{"rendered":"https:\/\/www.shaneco.com\/theloupe\/?p=18"},"modified":"2025-05-30T14:49:34","modified_gmt":"2025-05-30T20:49:34","slug":"a-traveling-chameleon","status":"publish","type":"post","link":"https:\/\/www.shaneco.com\/theloupe\/shane-co\/tom-shanes-world\/a-traveling-chameleon\/","title":{"rendered":"A Traveling Chameleon"},"content":{"rendered":"

When asked to compare myself to a plant or an animal, I respond immediately that I am most like the chameleon.\u00a0 As I spend almost half my life traveling internationally all over the world, I really take pride in that analogy.\u00a0 I love to change my color (so to speak), so that I fit in with the local people.\u00a0 Whether their culture, their restaurants, their social habits or whatever\u2026I try very hard to blend into their society.\u00a0 As my field of expertise is marketing, I can\u2019t think of a better way to understand locals than to blend in, as best as I can.<\/p>\n

Thailand is a country where it is really easy to blend in.\u00a0 I love the people, and think I really do understand how they think.\u00a0 In fact, they are ever so practical.\u00a0 When we, in America, see laundry hanging from an apartment balcony or a house, we think \u2018ghetto\u2019 low class.\u00a0 They are proud of not wasting electricity to operate a clothes dryer. \u00a0In fact, they do own driers, but are more focused on \u201cgreen\u201d then we are, and want to save energy.<\/p>\n

When we air condition (they don\u2019t need heat in their climate at all) centrally, they do it by room.\u00a0 Each room is only turned on when someone is in there.\u00a0 Every bathroom has its own water heater (no central hot water tanks).\u00a0 That heater only kicks in when the hot water is open and called for.\u00a0 Otherwise, no energy is consumed keeping water hot.\u00a0 So I guess, green is what green wants to be; but they have been green before we knew what the color meant.<\/p>\n

Anyhow, I love the country of Thailand.\u00a0 I get sad, when I have to leave.\u00a0 I am heading off to Hong Kong soon, to meet several of my jewelry fashion gold buyers at the Hong Kong Jewelry show.\u00a0 This is really important for us, as a company.\u00a0 It is equally important personally for me, as the owner of Shane Co<\/a>.\u00a0 It allows me the opportunity to see what is new in the industry.\u00a0 By walking the aisles with our buyers, and making comments on everyone\u2019s lines, I can truly set the overall design and feel for them, as guidelines.\u00a0 Then, they are free to source, while respecting my guidelines.\u00a0 The system also makes good sense to the trade, who watches every move we make, as an industry leader.\u00a0 I look forward to this year\u2019s show.<\/p>\n

Before leaving, I spent the past couple of days at our factory.\u00a0 Examining the new product, as well as processes and procedures, is so important.\u00a0 The Thai workers love the level of detail that I get involved with.\u00a0 They expect a foreign owner to be a \u201chands off, high class executive\u201d.\u00a0 When I show up in my jeans, and actually use my loupe to examine and discuss with the workers exactly what they are doing\u2026and then let them know what I both do and do not like about it, they are almost shocked.\u00a0 I tell them it may be a Thai company, but with an America culture.\u00a0 They won\u2019t challenge a boss in Thailand, while I demand that they do that as needed.\u00a0 So it is really fun operating a business in Asia.<\/p>\n

They examine every colored stone<\/a> that I buy, to be sure that all repairs and polishing was done perfectly.\u00a0 It was an uphill battle, particularly given that my family owns the company and I personally do the buying of all the colored stones.\u00a0 They thought that, if they found fault with a stone, they would be insulting me as buyer!\u00a0 Anyhow, we have finally bridged that gap, and the quality of our colored stones reflects the success.\u00a0 We can be compared with anyone, and our stones are that much superior.\u00a0 The fact that almost every stone I buy (and I average between 10,000 and 20,000 stones each of eight times per year that I buy them) has to be re-cut or at least re-polished is mind-blowing to others within the jewelry industry.\u00a0 They think I am wasting my time seeking perfection; I think I am offering what no one else in America has, to our customers. As to who is right, I have always believed that customers vote (with their wallets).<\/p>\n

Anyhow, that is why it sometimes takes several months from when I first buy a stone until it arrives in our stores<\/a>, ready to be sold.\u00a0 This delay is painful (financially) to us, but at the end of the day so well worth it.\u00a0 I love to differentiate ourselves, especially in areas where certain \u2018big mouth\u2019 competitors cannot say anything!\u00a0 That is what feeds my ego, and keeps me going.\u00a0 Most of my friends think I am crazy, but I am having too much fun to think about it.<\/p>\n","protected":false},"excerpt":{"rendered":"When asked to compare myself to a plant or an animal, I respond immediately that I am 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