{"id":138,"date":"2011-01-10T16:19:05","date_gmt":"2011-01-10T16:19:05","guid":{"rendered":"https:\/\/www.shaneco.com\/theloupe\/?p=138"},"modified":"2018-09-06T15:40:30","modified_gmt":"2018-09-06T21:40:30","slug":"welcome-to-the-new-year","status":"publish","type":"post","link":"https:\/\/www.shaneco.com\/theloupe\/shane-co\/tom-shanes-world\/welcome-to-the-new-year\/","title":{"rendered":"Welcome to the New Year"},"content":{"rendered":"<p>Now that January is upon us, we have much to be grateful for.\u00a0 Last year was not an easy one for us, overall.\u00a0 But having gotten through it, with huge sales increases, has been a rewarding experience for the <a href=\"https:\/\/www.shaneco.com\">Shane Co.<\/a> team.\u00a0 We are thankful for the support that our customers have shown us, by continuing to buy new items from us and for letting us service their existing jewelry.<\/p>\n<p>We finished the year with a reasonably well balanced inventory, which means that most of the people that came into our stores must have found what they were looking for.\u00a0 As we plan on next year, we are counting on continued sales growth\u2026both with existing customers and from new customers.\u00a0 Most of you may wonder, with all of our advertising, where do the majority of new customers come to us from?\u00a0 The answer is word of mouth.\u00a0 In other words, friends telling friends about our value and service orientation.<\/p>\n<p>The overall economy is stronger this year here in America; people are more willing to resume a normalized pattern of shopping.\u00a0 Many people put off buying jewelry for the past couple of years.\u00a0 But the reality is that jewelry is a necessary and important part of a woman\u2019s wardrobe\u2026whether she is in jeans or at work or going out for an evening.\u00a0 Our emphasis has been to keep things practical, meaning she will get many days worth of wearing pleasure each month from what we sell.<\/p>\n<p>Our <a href=\"https:\/\/www.shaneco.com\/search\/?text=sterling+silver\">sterling silver<\/a> has been very powerful, as it is really a new, refreshing look, at very reasonable prices.\u00a0 Charms have been very strong as well.\u00a0 Besides marking personal events in someone\u2019s life (or lives together), they also are reasonably priced.\u00a0 Women buy these things the same as they would a new purse or pair of shoes\u2026but the difference is that for the same dollar amount, the jewelry will last her for a lifetime.\u00a0 That is one reason men love to also buy jewelry for their significant other\u2026it has a practical feel about it! Yet, years later, she will remember who gave it to her, and for what occasion.<\/p>\n<p>I spent the week before Christmas in one of our <a href=\"https:\/\/www.shaneco.com\/jewelry-stores\/denver-co\">Denver stores<\/a>.\u00a0 While I\u2019m in our stores often, it has been several years since I \u201cparked myself\u201d in a store for an extended period of time.\u00a0But it let me really focus on how the customers were responding to our offerings.\u00a0 I am pleased with what I saw, which is verified by the fact that most people left our store with two important things\u2026a Shane Co. bag and a smile.\u00a0 And in all honesty, the latter is what makes the former possible.\u00a0 As always, suggestions about how we can further improve our services and our offerings are always welcome.\u00a0 We do want to be \u201cYour Friend & Jeweler\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Now that January is upon us, we have much to be grateful for.\u00a0 Last year was not 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