{"id":10239,"date":"2023-10-26T14:31:33","date_gmt":"2023-10-26T20:31:33","guid":{"rendered":"https:\/\/www.shaneco.com\/theloupe\/?p=10239"},"modified":"2023-12-15T13:24:47","modified_gmt":"2023-12-15T20:24:47","slug":"generational-travel-survey","status":"publish","type":"post","link":"https:\/\/www.shaneco.com\/theloupe\/articles-and-news\/generational-travel-survey\/","title":{"rendered":"Generational Vacation Destination Preferences"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464.png\"><img decoding=\"async\" width=\"1160\" height=\"464\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464.png\" alt=\"A header image for a blog about generational vacation destination preferences\" class=\"wp-image-10240 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464.png 1160w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464-300x120.png 300w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464-768x307.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464-380x152.png 380w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464-800x320.png 800w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1160px; --smush-placeholder-aspect-ratio: 1160\/464;\" \/><\/a><\/figure>\n\n\n\n<p>Pack your bags, because we\u2019re about to spill the top vacation spots that are making waves across generations. It\u2019s time to find out whether your favorite destinations align with the trends or if there are new places you might want to explore!<\/p>\n\n\n\n<p>We surveyed over 1,000 Americans to uncover their favorite vacation spots, giving you the lowdown on where each generation would choose to spend their downtime. Is the trend leaning more toward international travel adventures, or are people finding joy in staycations?<\/p>\n\n\n\n<p>Ready to dive into generational vacation preferences and pick up some travel inspiration along the way? Let\u2019s explore the destinations that are a hit with the younger, the older, and everyone in between. Keep reading to find out if your dream destination made the cut!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where in the World Do Americans Want to Vacation?<\/h2>\n\n\n\n <div class=\"infogram-embed\" data-id=\"0fa281af-24d9-49dd-8c17-8f6bec6aefc4\" data-type=\"interactive\" data-title=\"Generational Vacation Destinations \/\/ Shane Co.\"><\/div><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/infogram.com\/js\/dist\/embed-loader-min.js\");<\/script> \n\n\n\n<p>Across generations, some destinations emerged as universal favorites. When looking at African locales, <strong>Cairo, Egypt<\/strong>, with its rich history and iconic pyramids, was the top pick for every generation.<strong> Kyoto, Japan<\/strong>, known for its classical Buddhist temples and traditional tea houses, claimed the title of the top Asian destination. Meanwhile, the vibrant city of<strong> Auckland, New Zealand<\/strong>, stole the spotlight in Oceania, and the untouched natural beauty of<strong> Aysen, Chile<\/strong>, was the favorite in South America.<\/p>\n\n\n\n<p><strong>Venice, Italy<\/strong>, is a universal European favorite, enchanting every generation with its romantic canals and historic charm. But the generations aren\u2019t in total agreement.<strong> Gen Z <\/strong>finds the allure of <strong>Athens, Greece<\/strong>, and the trendy vibes of <strong>Copenhagen, Denmark<\/strong>, irresistible, while<strong> millennials<\/strong> and <strong>Gen X <\/strong>share a fondness for the rich history and diverse landscapes of the<strong> United Kingdom<\/strong>.<\/p>\n\n\n\n<p>In neighboring North America, the pristine beaches of the <strong>U.S. Virgin Islands<\/strong> are a hit, with the lively atmosphere of <strong>Vancouver, Canada<\/strong>, close behind on bucket lists, particularly among Gen Z and Baby Boomers.<strong> Gen Z <\/strong>is also interested in the remote landscapes of<strong> Greenland<\/strong>, while <strong>millennials<\/strong> would extend their love to the vibrant culture of<strong> Havana, Cuba<\/strong>,<strong> <\/strong>and the crystal-clear waters of the <strong>Cayman Islands<\/strong>.<\/p>\n\n\n\n<p>Within the U.S., <strong>Maui, Hawaii<\/strong>,<strong> <\/strong>and <strong>San Francisco, California<\/strong>,<strong> <\/strong>are the biggest crowd-pleasers. Every generation selected Maui as their dream domestic vacation destination. San Francisco cracked the top three for every generation as well.<\/p>\n\n\n\n<p>Zooming in on generational preferences, however, we can see that <strong>Gen Z <\/strong>also values the eclectic vibe of <strong>Houston, Texas<\/strong>, while <strong>millennials<\/strong> and <strong>Gen X <\/strong>are more drawn to the musical heartbeat of <strong>Nashville, Tennessee<\/strong>. <strong>Baby Boomers<\/strong> were the only generation to find potential solace in the scenic beauty of <strong>Asheville, North Carolina<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do Vacation Preferences Change Generationally?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1.png\"><img decoding=\"async\" width=\"1081\" height=\"1807\" data-sizes=\"(max-width: 1081px) 100vw, 1081px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1.png\" alt=\"An infographic showing survey results on generational preferences regarding vacations\" class=\"wp-image-10241 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1.png 1081w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1-179x300.png 179w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1-230x384.png 230w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1-768x1284.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1-919x1536.png 919w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1-380x635.png 380w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_1-800x1337.png 800w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1081px; --smush-placeholder-aspect-ratio: 1081\/1807;\" \/><\/a><\/figure>\n\n\n\n<p>Of course, there\u2019s more to a vacation than a destination.<\/p>\n\n\n\n<p>Vacation preferences reveal a lot about what each generation values most when it comes to taking a break. Every generation enjoys <strong>cultural explorations<\/strong>, and we can\u2019t blame them for loving the chance to dive into new traditions and lifestyles.<\/p>\n\n\n\n<p>But there\u2019s a standout preference among <strong>Gen Z <\/strong>\u2014 they are more into <strong>city sightseeing<\/strong> than any other generation (27.6% say it\u2019s their favorite type of vacation). Older generations would rather <strong>relax at the beach<\/strong> or get their hearts racing with <strong>more adventurous outdoor activities<\/strong>.<\/p>\n\n\n\n<p>When deciding on the best time for a vacation, most Americans agree on <strong>fall<\/strong>, with 36% preferring the cooler temperatures and scenic beauty of the season. Spring, summer, and winter follow in the ranks, respectively.<\/p>\n\n\n\n<p>As for the length of the vacation, most Americans, 43% to be exact, think <strong>four to seven days<\/strong> is just about right \u2014 it\u2019s long enough to relax and explore, but not too long where you get sick of your travel-mates. However, <strong>Baby Boomers<\/strong> like to take it slow, with 34% of them preferring vacations that are <strong>eight to 10 days<\/strong> long, allowing more time to enjoy and unwind.<br><\/p>\n\n\n\n<p>When it comes to choosing where to stay, <strong>boutique hotels<\/strong> and <strong>bed and breakfasts <\/strong>take the lead, being the top choice for 27% of Americans. They offer a unique and cozy stay that many appreciate. Close behind are <strong>vacation rentals<\/strong> and <strong>luxury hotels<\/strong>, chosen for their convenience with a bit of luxury mixed in.<strong> Gen X<\/strong> has a clear preference for<strong> vacation rentals<\/strong> (28%) and<strong> luxury hotels<\/strong> (24%), valuing the comfort and indulgence they offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Biggest Influences on a Vacation?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2.png\"><img decoding=\"async\" width=\"1081\" height=\"1723\" data-sizes=\"(max-width: 1081px) 100vw, 1081px\" data-src=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2.png\" alt=\"An infographic showing survey results of the biggest influences on vacation decisions\" class=\"wp-image-10242 lazyload\" data-srcset=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2.png 1081w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2-188x300.png 188w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2-241x384.png 241w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2-768x1224.png 768w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2-964x1536.png 964w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2-380x606.png 380w, https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_2-800x1275.png 800w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1081px; --smush-placeholder-aspect-ratio: 1081\/1723;\" \/><\/a><\/figure>\n\n\n\n<p>What are the biggest influences when vacation planning? <strong>Technology<\/strong> plays a big role, with 21% of Americans stating it\u2019s extremely important that they\u2019re able to use their tech during their vacation. On the flip side, just 1 in 10 consider technology<strong> not important<\/strong>, happy to unplug and enjoy their surroundings. And speaking of unplugging, how about a <strong>digital detox vacation<\/strong>? That\u2019s a hard pass for 1 in 5 Americans (21%).<\/p>\n\n\n\n<p><strong>Cost<\/strong> is a big deal when planning a vacation \u2014 it\u2019s the number one consideration for every generation. But once the budget is sorted, priorities shift. <strong>Gen Z <\/strong>is all about the <strong>food<\/strong> and<strong> unique local experiences<\/strong>, eager to try new cuisines and immerse themselves in the local culture. <strong>Older generations<\/strong>, however, are drawn to the scenic beauty of a place, preferring locations that offer <strong>breathtaking landscapes<\/strong> and <strong>natural wonders<\/strong>.<\/p>\n\n\n\n<p>Interestingly, 80% of Americans who <em>have<\/em> traveled outside of the U.S. prefer <strong>international vacation destinations <\/strong>\u2014 they\u2019ve had a taste and they want more! But for those who haven\u2019t ventured abroad, the preference for international destinations drops to <strong>60%<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing Thoughts<\/h2>\n\n\n\n<p>No matter your destination, it\u2019s the unforgettable moments that make a trip special. Traveling can bring out the best in us and remind us of the joys of discovering new places with someone special. Looking to add a sprinkle of magic to your next adventure?<\/p>\n\n\n\n<p>Seal your journey with a dazzling <a href=\"https:\/\/www.shaneco.com\/engagement-rings\/c\" target=\"_blank\" rel=\"noreferrer noopener\">engagement ring<\/a> from our collection of timeless fine jewelry. Vacations might come to an end, but a proposal launches a lifetime of exploring the world together!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p>To gain insight into the vacation preferences of Americans and how they differ generationally, we surveyed over 1,000 people over a three-week period in September 2023 on what they look for in a vacation. We asked questions about specific location preferences, vacation types, lodging desires, and what the major influences of their vacation plans are.<\/p>\n","protected":false},"excerpt":{"rendered":"Pack your bags, because we\u2019re about to spill the top vacation spots that are making waves across generations.&hellip;\n","protected":false},"author":106,"featured_media":10240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10104259587489742_110062855004561":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[5456],"coauthors":[5396,5383],"class_list":{"0":"post-10239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles-and-news","8":"tag-c"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s Where Every Generation Wants to Vacation | Shane Co.<\/title>\n<meta name=\"description\" content=\"Our latest survey reveals insights on generational vacation preferences, top destinations, and travel motivations. Read on to see what we found.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shaneco.com\/theloupe\/articles-and-news\/generational-travel-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s Where Every Generation Wants to Vacation | Shane Co.\" \/>\n<meta property=\"og:description\" content=\"Our latest survey reveals insights on generational vacation preferences, top destinations, and travel motivations. Read on to see what we found.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shaneco.com\/theloupe\/articles-and-news\/generational-travel-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Shane Co. | THE LOUPE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shanecompany\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T20:31:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T20:24:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shaneco.com\/theloupe\/wp-content\/uploads\/2023\/10\/ShaneCo_GenerationVacation_OG_1160x464.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brianna Blair, Rachel Nipp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ShaneCompany\" \/>\n<meta name=\"twitter:site\" content=\"@ShaneCompany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brianna Blair, Rachel Nipp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/\"},\"author\":{\"name\":\"Rachel Nipp\",\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/#\\\/schema\\\/person\\\/1238c330a3836f67fc15ba7e55d0393e\"},\"headline\":\"Generational Vacation Destination Preferences\",\"datePublished\":\"2023-10-26T20:31:33+00:00\",\"dateModified\":\"2023-12-15T20:24:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/\"},\"wordCount\":1026,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/ShaneCo_GenerationVacation_OG_1160x464.png\",\"keywords\":[\"C\"],\"articleSection\":[\"Articles &amp; News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/\",\"url\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/\",\"name\":\"Here\u2019s Where Every Generation Wants to Vacation | Shane Co.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/articles-and-news\\\/generational-travel-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shaneco.com\\\/theloupe\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/ShaneCo_GenerationVacation_OG_1160x464.png\",\"datePublished\":\"2023-10-26T20:31:33+00:00\",\"dateModified\":\"2023-12-15T20:24:47+00:00\",\"description\":\"Our latest survey reveals insights on generational vacation preferences, top destinations, and travel motivations. 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