News Shane Co Wedding Club

Shane Co. Launches Exclusive Wedding Club

Jeweler introduces Shane Co. Wedding Club with wedding vendor discounts, planning tools and more, for customers headed towards the aisle.

Press Release Source: Shane Co. On Thursday April 30, 2012

Shane Co. Wedding Club, powered by mywedding DENVER, COLORADO – April 30, 2012 – Shane Co., the largest privately held jeweler in the United States, today announced the launch of the Shane Co. Wedding Club, powered by mywedding, bringing many exclusive benefits to couples who are planning their wedding.

Customers will be automatically welcomed into the Shane Co. Wedding Club when they purchase an engagement ring or wedding set from Shane Co. The club’s benefits include:
  • Member-only discounts from local and national Shane Co. Wedding Club vendors.
  • The opportunity to create their own free personal wedding website.
  • An online wedding advisor to answer all of their wedding-related questions.
  • Unrivalled wedding planning advice and tools at
  • Helpful emails every step of the way that will offer guidance and tips on organizing their wedding.
"We wanted to give our customers yet more added value when they purchase their bridal jewelry from us," said Tom Shane, owner and founder of Shane Co. "There are so many benefits to the club – not least of which the fact that they could save thousands of dollars on their big day."

"I got married last year and I only wish my wife and I would have had something like the Shane Co. Wedding Club to help us plan. It would have been a godsend!" said Rordan Shane, Tom Shane's son who works alongside his father as executive vice president.

About Shane Co.
Shane Co. is the largest privately-held jeweler in the United States. The Denver, Colo.-based company is a direct importer of diamonds, rubies, sapphires and pearls, and operates 20 stores in 13 states, as well as an online store at Shane Co. is recognized in the industry as a price leader offering the finest array of customer benefits, including a free lifetime warranty and a 60-day money-back guarantee.

Shane Co. on Facebook, Shane Co. on Twitter,