DENVER, COLORADO – November 19, 2012 – Shane Co., the largest privately-held jeweler in the United States, today introduced a line of sterling silver jewelry with colorful, natural stones from around the world. The jewelry was designed by Shane Co.’s own designers and is featured in Shane Co.’s holiday campaign.The line consists of five collections of matching sterling silver jewelry. Each set includes a necklace, bracelet and earrings with either natural blue sodalite stones; natural green aventurine stones; natural red garnet stones; or natural black agate stones paired with either natural labradorite stones, or natural amethyst and charolite stones. All of these stones originate from various continents around the world, including South America, Asia, Africa and Europe. “To create this exclusive, fashion-forward jewelry, we first sourced the stones, and then designed necklaces, bracelets and earrings that showcase the stones’ beautiful, natural colors,” said Rordan Shane, Executive Vice President of Shane Co. Shane Co. also introduced a line of sterling silver jewelry collections with natural sapphires. The line includes four collections, each with a matching pendant and earrings, and one collection with a matching pendant, earrings and ring. Each collection features natural sapphires in either black, green, yellow, white, and Kentucky blue. All of the designs are Shane Co. originals. “We sell only natural sapphires, handpicked by my father, Tom Shane, in Bangkok, where the finest sapphires are found,” Shane said. “We buy directly at the gem cutters, eliminating middlemen and their markups, so we are able to offer the most beautiful sapphires in the world at unbeatable prices.”
Shane Co. also introduced 14k gold charms with holiday themes. The new styles include an old-fashioned sleigh charm, set with natural sapphires; a reindeer charm, set with natural red ruby for his nose; and a Christmas ornament charm that can be engraved, set with a diamond.