Jewelry Basics > Now that I know the Four Cs, What do I Buy?

You've shopped, you've surfed, you've read, you've consulted with family and friends. You have a good idea how cut, color, clarity and carat size affect the quality and price of a diamond. So what do you do? How do you decide which diamond is the perfect expression of your sentiments - and your beloved's expectations?

Style seeking
Start by determining the shape of diamond you plan to buy. Brilliant round or a fancy cut? If the two of you have been shopping together (or she's been dropping not-so-subtle hints) you'll have this narrowed down. But if you're planning to surprise her, you'll need to do some homework.

Try to remember: has she pointed out a particular shape of diamond in a window - or on one of her friends? That's a big clue. You can also ask one of her close friends or a relative for advice - if you can swear them to secrecy.

Otherwise, you'll have to rely on your powers of observation and your instincts. What is her style when it comes to clothing? If your bride-to-be's taste tends to classic styles in traditional cuts, you probably can't go wrong with a timeless brilliant round diamond in a prong "Tiffany" setting. If she's a more adventurous dresser, seeking out designer styles or more of an individualist, it might be time to think beyond tried and true. Consider a fancy-cut stone, or a center stone accented with other gemstones.

Diamond decisions
While the four Cs provide good direction for judging a diamond's quality, you need to decide what is most appealing - and makes the most sense - for you and the woman you love. So think about (or decide together) the most important priorities. Which of the four Cs is most important? Which is least important?


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