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Company History


Since our founding in 1971, Shane Co. has established itself as one of the country's premier independent jewelers. However, the Shane family tradition of excelling in the diamond and jewelry industry began long before that.

My grandfather, Charles Shane, purchased his first jewelry store in Cleveland, Ohio in 1929. It was the year of the stock market crash and the beginning of the Great Depression. As difficult as business was in general, the jewelry business was nearly impossible. But his persistence and commitment to quality, value and customer service persevered through the hardest economic times in American history.

My dad, Richard Shane, joined the family enterprise following his World War II military service. Over the years, he piloted a single store into one of the largest jewelry chains in the Midwest.

In 1971, I decided to start my own jewelry business. I incorporated my father's and grandfather's commitment to quality, value and customer service, in addition to offering customers a unique educational opportunity. My vision was to make sure that all of our customers had enough knowledge about their jewelry options to make truly informed purchasing decisions.

Since those early days, the Shane Co. has grown tremendously. Yet as we grow, some elements of Shane Co. remain constant:

  • We buy our diamonds and other gems first hand, directly from the cutters in Antwerp, Tel Aviv, Bangkok and Bombay. In other words, you pay no middleman markup.
  • We provide an unconditional 120-day, money-back guarantee. If you are not completely satisfied - for any reason - we will refund your purchase price.
  • With our knowledge, experience, guarantees and solid values, we are your absolute best resource for that important diamond purchase.
  • Our advertising emphasizes the truth about our business and reflects our commitment to honesty.
  • Our website is an extension of the selection, service and professionalism customers experience in any of our stores. As a progressive, customer-driven company, we are dedicated to making jewelry buying even more comfortable, convenient and satisfying for our guests.

  • Tom Shane
    Executive Chairman
    Shane Co.


    Welcome to Shane Co.          The Shane Co. Philosophy
    Welcome to Shane Co.          The Shane Co. Philosophy


    I purchased a necklace for our 35th anniversary. I must say that the stone is exquisite. The fire, color and clarity are outstanding.

    Alex N. - Peyton, CO
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