Since our founding in 1971, Shane Co. has established
itself as one of the country's premier independent jewelers. However, the Shane
family tradition of excelling in the diamond and jewelry industry began long
before that.
My grandfather, Charles Shane, purchased his first jewelry store in Cleveland,
Ohio in 1929. It was the year of the stock market crash and the beginning of the
Great Depression. As difficult as business was in general, the jewelry business
was nearly impossible. But his persistence and commitment to quality, value and
customer service persevered through the hardest economic times in American
history.
My dad, Richard Shane, joined the family enterprise following his World War II
military service. Over the years, he piloted a single store into one of the
largest jewelry chains in the Midwest.
In 1971, I decided to start my own jewelry business. I incorporated my father's
and grandfather's commitment to quality, value and customer service, in addition
to offering customers a unique educational opportunity. My vision was to make
sure that all of our customers had enough knowledge about their jewelry options
to make truly informed purchasing decisions.
Since those early days, the Shane Co. has grown tremendously. Yet as we grow,
some elements of Shane Co. remain constant:
We buy our diamonds and other gems first hand, directly from the cutters in Antwerp, Tel Aviv, Bangkok and Bombay. In other words, you pay no middleman markup.
We provide an unconditional 120-day, money-back guarantee. If you are not
completely satisfied - for any reason - we will refund your purchase price.
With our knowledge, experience, guarantees and solid values, we are your
absolute best resource for that important diamond purchase.
Our advertising emphasizes the truth about our business and reflects our
commitment to honesty.
Our website is an extension of the selection, service and professionalism
customers experience in any of our stores. As a progressive, customer-driven
company, we are dedicated to making jewelry buying even more comfortable,
convenient and satisfying for our guests.

Tom Shane
Executive Chairman
Shane Co.