Jewelry Education
Skip Navigation Links.
The diamond is a true marvel of nature. Magical. Mysterious. Universally treasured. And no two are exactly alike. Yet choosing a diamond you'll both love is not so mysterious – when you understand the characteristics that distinguish one gem from another.

Any explanation of a diamond's beauty and value centers on one unit of measure: carat weight, and three key quality factors: color, clarity and cut. Collectively these are known as The Four Cs.
Diamond Qualities - The Four Cs
Carat

The size of a diamond is defined by its weight, measured in carats.  Learn more >
Color

A diamond's body color can range from totally colorless to light yellow.  Learn more >
Clarity

It is very rare to find a diamond that is completely free of inclusions.  Learn more >
Cut

A diamond that is masterfully cut displays maximum brilliance and fire.  Learn more >



What Customers Say About Us
The shopping and buying process at Shaneco.com was excellent. Thank you very much for the single best online shopping experience I have ever had. I'll definitely shop with you again.  Mason Smith - Murfreesboro, TN
Reminder: If you are on a public computer, you will need to log out of your social provider separately.

Continue