Jewelry Education
Skip Navigation Links.
The diamond is a true marvel of nature. Magical. Mysterious. Universally treasured. And no two are exactly alike. Yet choosing a diamond you'll both love is not so mysterious – when you understand the characteristics that distinguish one gem from another.

Any explanation of a diamond's beauty and value centers on one unit of measure: carat weight, and three key quality factors: color, clarity and cut. Collectively these are known as The Four Cs.
Diamond Qualities - The Four Cs
Carat

The size of a diamond is defined by its weight, measured in carats.  Learn more >
Color

A diamond's body color can range from totally colorless to light yellow.  Learn more >
Clarity

It is very rare to find a diamond that is completely free of inclusions.  Learn more >
Cut

A diamond that is masterfully cut displays maximum brilliance and fire.  Learn more >

What Customers Say About Us
Impeccable customer service is all we have to say about Shane Co. We would recommend Shane Co. to anyone. Huge selection of quality diamonds and settings. We are so glad we made the trip!  D.P. - Mesa, AZ on Yelp.com
Reminder: If you are on a public computer, you will need to log out of your social provider separately.

Continue