Jewelry Education
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The diamond is a true marvel of nature. Magical. Mysterious. Universally treasured. And no two are exactly alike. Yet choosing a diamond you'll both love is not so mysterious – when you understand the characteristics that distinguish one gem from another.

Any explanation of a diamond's beauty and value centers on one unit of measure: carat weight, and three key quality factors: color, clarity and cut. Collectively these are known as The Four Cs.
Diamond Qualities - The Four Cs
Carat

The size of a diamond is defined by its weight, measured in carats.  Learn more >
Color

A diamond's body color can range from totally colorless to light yellow.  Learn more >
Clarity

It is very rare to find a diamond that is completely free of inclusions.  Learn more >
Cut

A diamond that is masterfully cut displays maximum brilliance and fire.  Learn more >



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Oh Tom, you really are my friend in the diamond business. Possibly my best friend. My husband bought my engagement ring here and it is BEAUTIFUL.  Emmy J. - Scottsdale, AZ on Yelp.com
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