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Career Opportunities
Job Type: Marketing Analyst

Location: Denver-DTC Headquarters, CO

Description:

The ideal candidate will be a B2C Marketing Data Analyst who is an articulate, technical-minded individual with good business acumen, and excellent interpersonal skills. Candidate should have strong hands-on analytical skills with at least 4 years of experience – preferably with a strong familiarity with retail advertising, email marketing, CRM, customer lifecycle management, project management, segmentation, response analysis, branding and campaign tracking.

Essential Job Functions

· Research and gather data on industry trends and developments

· Research and gather data on consumer trends such as customer migration, buying behavior, demographics, psychographics, etc.

· Perform competitive analysis for new product or campaign development

· Perform pricing and cost analysis of campaigns and market tests,

· Perform analyses of marketing and sales program effectiveness, including pre- and post campaign analysis and ROI analysis across segments, products and channels (including paid search, email marketing affiliate marketing, online advertising, print advertising, direct marketing, etc.)

· Perform data analysis to identify customer segmentation opportunities and rank them based on profitability.

· Publish regular reports that effectively communicate results and impact of advertising performance.

· Conduct annual situation assessment (SWOT analysis) to understand past performance of products, services and campaigns.

· Provide findings and results for all analyses to manager for strategic business decisions

· Work closely with other departments on pricing, distribution, products and sales initiatives.

· Collaborate with business and marketing managers to continuously improve targeting capabilities for all outbound communication programs.

· Perform circulation fulfillment of marketing campaigns in order to increase company profitability.

Do you have what it takes?

· Experience and skills in marketing analysis (ROI analysis, response analysis, marketing channel optimization, campaign reporting and analysis, forecasting)

· Ability to query databases and perform statistical analysis.

· Well-developed quantitative skills and analytical thinking.

· Independent thinker, logical, strategic, with a high focus and attention to detail

· The ideal candidate will have familiarity with relational database query tools

· Understanding of Direct Marketing principles, statistics and data mining

· Complete comfort with Microsoft Suite

· Proactive effort to continually learn and grow

· Professionalism in all client contact (phone, email, and in person)

· Ability to meet concurrent, rigorous deadlines in a fast-paced environment

Minimum Qualifications:

· Degree preferred in quantitative field –a degree with emphasis to promotions or marketing is preferred .

· Demonstrable experience as B2C Analyst

· Minimum of four years’ experience with data analysis, measurement reporting, and campaign design

· Experience with CRM software a plus

· Expert in Excel data manipulation and reporting (charts, pivot tables, macros, etc.)



Apply Online


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I recently bought a wedding band via ShaneCo.com, and online customer service representative Cinda N. was very helpful. She was kind, courteous, responsive and very personable.  James Boyd - Seattle, WA
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