Effective September 1, 2014
The Shane Co.
knows that you care how information about you is used and shared, and we
appreciate your trust that we will do so carefully and sensibly. This Policy describes how we treat personal information.
This includes on the websites where it is located. It also applies to our
information collection and tracking practices. Any capitalized terms we don't
define in this policy are defined in our Terms
and Conditions. By visiting ShaneCo.com, you are accepting the practices described in
NOTE THAT THIS AGREEMENT CONTAINS A BINDING INDIVIDUAL ARBITRATION PROVISION
THAT AFFECTS YOUR RIGHTS TO SUE UNDER THIS AGREEMENT.
information from and about you.
The information we learn from
customers helps us personalize and continually improve your Shane Co.
experience. Here are the types of information we gather.
You Submit to Shane Co. We receive and store any information
you enter on our Web site or give us in any other way. Types of information
that you may submit, and we may collect include:
Contact Information. We use the information that you
provide for such purposes as responding to your requests, customizing future
shopping for you, improving our stores, and communicating with you. For
example, we collect your name and email address if you register on our site. We
might collect your phone number or zip code. We might also collect your mailing
Payment Information. For example,
we may collect your credit card number if you make a layaway order from
Shaneco.com. This information is deleted after a purchase is made.
or Post. We collect the
information you post in a public space on our site. We also collect information
when you contact us.
Demographic Information. We may collect
information like your gender and age. We may also collect your zip code. We
might collect this when you contact us or enter a promotion, sweepstakes or
contest, or when you make a purchase from Shaneco.com.
Automatically Collected Information. We receive and
store certain types of information whenever you interact with us. For example,
like many websites, we use "cookies," and we obtain certain types of
information when your Web browser accesses shaneco.com or advertisements. We may collect information about the browser you're using. We might
look at what site you came from, or what site you visit when you leave us. We
may also look at clickstream data. We may combine this information with other
information we collect from you. This includes anything we collect from third
parties. If you use our mobile website, we may collect your GPS location and your unique device
We collect information in different
We collect information directly from
you. For example, if you sign up for our emails or when you use our
website, including Shane Co. MyWay, we collect information. We also collect
information if you contact us. We collect information about you through our
websites and retail points of contact.
We collect information from you passively.
On our platforms, which include our sites, we collect information
passively. We might also collect
information passively in our emails or through our apps. We may also collect
information passively in connection with third parties. For example, to get
purchase information from Affiliates, we may gather information passively on
their platforms. Tools we use include browser cookies and web beacons.
What are “cookies”?
are unique identifiers that we transfer to your device to enable our systems to
recognize your device and to provide features, such as Shane Co. MyWay,
personalized advertisements on other Web sites, and storage of items in your
Shopping Cart between visits.
feature on most browsers will tell you how to prevent your browser from
accepting new cookies, how to have the browser notify you when you receive a
new cookie, or how to disable cookies altogether. Additionally, you can disable
or delete similar data used by browser add-ons, such as Flash cookies, by
changing the add-on's settings or visiting the Web site of its manufacturer.
features, we recommend that you leave them turned on. For instance, if you
block or otherwise reject our cookies, you will not be able to add items to
your Shopping Cart, proceed to Checkout, or use any ShaneCo.com products and
services that require you to Sign in.
We get information about you
from third parties. For example, social media platforms may also give us
information about you. This might include getting information from social media
plugins. Affiliates or other business partners may also give us information.
This might include information they gathered passively.
any other provision, we may also engage a data provider who may collect web log
data from you (including IP address and information about your browser or
operating system), or place or recognize a unique cookie on your browser to
enable you to receive customized ads or content. These cookies contain no
personally identifiable information. The cookies may reflect de-identified
demographic or other data linked to data you voluntarily have submitted to us,
e.g., your email address, that we may share with a data provider solely in
hashed, non-human readable form. To opt-out of these data provider cookies,
please go to http://www.aboutads.info/choices.
We use information as disclosed and
about our customers is an important part of our business, and we are not in the
business of selling it to others. We share customer information only as
We use information to respond
to your requests or questions. For example, we
might use your information to respond to your customer feedback.
We use information to
improve our products and services. We may use your information to make our
Sites better. We might use your information to customize your experience with
us or understand your preferences. We may combine information we get from you
with information about you we get from third parties.
We Engage in
ShaneCo.com and our partners display
interest-based advertising using information gathered about you over time
across multiple websites or other platforms. This might include apps.
Interest-based advertising includes ads
served to you after you leave our website, encouraging you to return. They also
include ads we think are relevant based on your shopping habits or online
activities. For example, providing you with promotional materials we think you
would like based on your shopping activity. These ads might be served on
websites or on apps. They might also be served in emails. We might serve these
ads, or third parties may serve ads. They might be about our products or other
To decide what is relevant to you, we use
information you make available to us when you interact with us, our affiliates,
and other third parties. For example, we or our partners might look at your
purchases or browsing behaviors. We might look at these activities on our
platforms or the platforms of others.
We work with third parties who might help
gather this information or with whom we might share your information. These
third parties might link your name or email address to other information they
collect. That might include past purchases made offline or online. Or, it might
include online usage information.
The Self-Regulatory Program for Online
Behavioral Advertising program provides consumers with the ability to opt-out
of having their online behavior recorded and used for advertising purposes. If
you want to opt out, visit http://www.aboutads.info/choices/. Your
opt-out is both browser and device specific.
Use Various Tracking Technologies.
We–or third parties we work with–use
several common data collection technologies including cookies, pixel tags, and
similar technologies. We collect
personal information about users over time and across different Web sites when
you use this Web site or service. We also have third parties that collect
personal information this way. We do this for many reasons, including the
To engage in
interest-based advertising as discussed above.
the activities and behaviors of customers and platform users.
new visitors to our websites.
more personalized content and offers, to improve your website experience,
optimize your shopping experience, and provide site and service enhancements.
For example, to avoid repeatedly showing you the same advertisements.
customized advertising (whether on our website or others you visit).
So we can
better understand our audience, our customers, our website visitors, and their
respective interests. For example, to understand what ads are of interest to
with third parties who provide us with certain web search services.
We use information for security
purposes. We may use information to protect our company, our customers, and
information for marketing purposes. For example,
when you register with our sites we might send you information about special
offers. We might tell you about new products or services. These might be third
party offers or products we think you might find interesting. If you register
with us, we'll enroll you to receive our emails. We may send this information
by email or text. We may also send through push notifications in apps or
notifications by regular mail. We also use information to customize offers you
receive. This includes using your shopping history on Affiliates or other
We utilize Third-Party service providers,
and use your information to perform those functions. We employ
other companies and individuals to perform functions on our behalf. Examples
include fulfilling orders, delivering packages, sending postal mail and e-mail,
removing repetitive information from customer lists, analyzing data, providing
marketing assistance, providing search results and links (including paid
listings and links), processing credit card payments, and providing customer
service. They have access to personal information needed to perform their
functions, but may not use it for other purposes.
communicate with you about your
account or our relationship. We may contact
you about your account or feedback. We might also contact you about this Policy
or our website Terms.
information as otherwise permitted by law.
We may share information with third parties.
We will share
information within the Shane Co. family
We will share information with third
parties who perform services on our behalf. For example, we
share information with vendors who send emails for us. We may also share
information with companies that operate our websites or run a promotion.
We will share
information with our business partners. This includes
sharing for marketing or advertising or
for purposes of running joint promotions. For example, we will share
information with our Affiliates to process orders or understand preferences. Or we might share information
that third parties can use to serve you with ads they think you will like. This
could include sharing with our partners what ads you look at. Third parties may
use information for their own marketing or advertising purposes.
We will share information if we
think we have to in order to
comply with the law or to protect ourselves. We
release account and other personal information when we believe release is
agreements; or protect the rights, property, or safety of ShaneCo.com, our
users, or others. This includes exchanging information with other companies and
organizations for fraud protection and credit risk reduction. Obviously,
however, this does not include selling, renting, sharing, or otherwise
disclosing personally identifiable information from customers for commercial
We may share information with any
successor to all or part of
our business. As we continue to develop
our business, we might sell or buy stores, subsidiaries, or business units. In
such transactions, customer information generally is one of the transferred
business assets but remains subject to the promises made in any pre-existing
the unlikely event that Shane Co., or substantially all of its assets are
acquired, customer information will of course be one of the transferred assets
We may share information for other
reasons we may describe to you.
You have certain choices about sharing and marketing practices.
You can choose not to provide us with
information. You can always choose not to provide information, even
though it might be needed to make a purchase or to take advantage of such
ShaneCo.com features as Your Account, Shane Co. MyWay, and Customer Reviews.
You can opt out of
receiving our marketing emails. To stop receiving our promotional emails,
you may opt-out by one of the following methods:
"Unsubscribe" link in any promotional email
your ShaneCo.com account and changing your email preference -
opt-out page - http://www.shaneco.com/myaccount/shanecomywayoptout.htmx
at [email protected]
you opt out of getting marketing messages, we will still send you transactional
messages. These include responses to your questions. If you receive promotional
emails from a third party, you will need to separately opt-out with them. If
you participate in Shane Co. MyWay, you may need to separately opt out of
notices and other email content.
You can control cookies
and tracking tools. Your browser may give you the ability to control
cookies. How you do so depends on the type of cookie. Certain browsers can be
set to reject browser cookies. To control flash cookies, which we may use on
certain websites from time to time, you can go here. Why? Because flash
cookies cannot be controlled through your browser settings.
block cookies on your browser, certain features on our sites may not work. If you
block or delete cookies, not all of the tracking activities we have described
here will stop. Choices you make are both browser and device-specific.
You can control tools on
your mobile devices. For example, you can turn off the GPS locator or push
notifications on your phone. You can also control these settings in our apps.
Your California privacy rights.
reside in California, you have the right to ask us one time each year if we
have shared personal information with third parties for their direct marketing
purposes. To make a request, please send us at [email protected] or write to us at the address listed below.
Indicate in your email or letter that you are a California resident making a
"Shine the Light" inquiry.
Our Sites and children.
are meant for people at least 18 years old. We do not knowingly collect
personally identifiable information from children under 13 without permission
from a parent or guardian. If you are a parent or legal guardian and think your
child under 13 has given us information, you can email us at [email protected].
You can also write to us at the address listed at the end of this policy.
Please mark your inquiries "COPPA Information Request." Parents, you
can learn more about how to protect children's privacy on-line <<here>> (hyper link to
We store information in the United States.
we maintain is stored within the United States. If you live outside of the
United States, you understand and agree that we may transfer your information
to the United States. This site is subject to U.S. laws, which may not afford
the same level of protection as those in your country.
We use standard security measures.
reasonable measures to protect the information you share with us. This includes
physical measures. It also includes technical and administrative measures. We
use firewall encryption where appropriate. We may also use Secure Socket Layer
encryption. Please remember that no data security measures are 100% secure all
of the time.
personal information as long as it is necessary or relevant for the practices
described in this Policy. We also keep information as otherwise required by
You can update your information.
your information, log into the site and click the "My Account" link
at the top of every ShaneCo.com page. You can also update it by clicking https://www.shaneco.com/MyAccount/Login.aspx . It may take us up to 10 business days to process
We may link to other
sites or have third party services on our site we do not control.
click on a link to a third party site, you will be taken to websites we do not
control. This policy does not apply to the privacy practices of that website.
these third party sites. Our site may also serve third party content that
contains their own cookies or tracking technologies. We do not control the use
of those technologies. We also do not control the privacy practices of our
Feel free to contact us
if you have more questions.
P.O. Box 3552
Englewood, CO 80155-9922
Email: [email protected]
Revisions, Limitation on Liability, Arbitration
choose to visit ShaneCo.com, your visit and any dispute over privacy is subject
resolution of disputes, and application of the law of the state of Colorado. If
you have any concern about privacy at ShaneCo.com, please contact us with a
thorough description, and we will try to resolve it. Our business changes
may e-mail periodic reminders of our notices and conditions, but you should
check our Web site frequently to see recent changes. Unless stated otherwise,
and your account. We stand behind the promises we make, however, and will never
materially change our policies and practices to make them less protective of
customer information collected in the past without the consent of affected
where prohibited, by visiting and using ShaneCo.com, you agree that: (1) any
and all questions, controversies, claims and causes of action arising out of or
connected with the construction, validity, interpretation, and enforceability
administered by the American Arbitration Association in accordance with its
Commercial Arbitration Rules, in Denver, Colorado, and shall be resolved
individually, without resort to any form of class action or representative
action, and you agree that you shall not seek to aggregate any claims with
other individuals; (2) SHANE CO.’S LIABILITY ARISING IN CONNECTION WITH THIS
OR OTHERWISE SHALL NOT EXCEED THE AMOUNT OF $1.00 AND SHALL BE FURTHER LIMITED
TO ACTUAL DAMAGES EQUAL TO OR LESS THAN SUCH AMOUNTS, RESPECTIVELY, AND TO THE
MAXIMUM EXTENT PERMITTED BY LAW, UNDER NO CIRCUMSTANCE, INCLUDING, BUT NOT
LIMITED TO, NEGLIGENCE, SHANE CO. SHALL NOT BE LIABLE FOR, AND YOU WAIVE ALL
RIGHTS TO CLAIM ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR
AND ALL RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED (EVEN IF YOU
OR ANY OF YOUR AUTHORIZED REPRESENTATIVES HAVE BEEN ADVISED OF THE POSSIBILITY
OF SUCH DAMAGES), AND TO RECOVER OTHER SUCH RELATED COSTS OF BRINGING A
CLAIM, NOR SHALL AN ENTRANT BE ENTITLED TO RESCIND THIS AGREEMENT NOR
SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. Judgment on the award
rendered by the arbitrator may be entered in any court having jurisdiction
shall be heard by a single arbitrator. The place of arbitration shall be
Denver, Colorado. The arbitration shall be governed by the laws of the State of
Colorado without giving effect to any choice of law or conflict of law rules of
the State of Colorado or of any other jurisdiction. Depositions shall be
limited to a maximum of three per party and shall be held within twenty days of
the making of a request. Additional depositions may be scheduled only with the
permission of the arbitrators, and for good cause shown. Each deposition shall
be limited to a maximum of seven hours duration. Time is of the essence for any
arbitration under this agreement and arbitration hearings shall take place
within ninety (90) days of filing and awards rendered within one hundred twenty
(120) days. The Arbitrator shall agree to these limits prior to accepting
appointment. The arbitrator will have no authority to award punitive or other
damages not measured by the prevailing party's actual damages, except as may be
required by statute. The prevailing party shall not be entitled to an award of
attorney fees. Except as may be required by law, neither a party nor an
arbitrator may disclose the existence, content, or results of any arbitration
hereunder without the prior written consent of both parties. The parties agree
that failure or refusal of a party to pay its required share of the deposits
for arbitrator compensation or administrative charges shall constitute a waiver
by that party to present evidence or cross-examine witness. In such
event, the other party shall be required to present evidence and legal argument
as the arbitrator may require for the making of an award. Such waiver
shall not allow for a default judgment against the non-paying party in the
absence of evidence presented as provided for above.